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Showing posts with label Export Import Basic. Show all posts
Showing posts with label Export Import Basic. Show all posts

Saturday, December 22, 2007

Identifying International Markets

To succeed in exporting, you must first identify the most profitable
international markets for your products or services. Without proper
guidance and assistance, however, this process can be time consuming and
costly -- particularly for a small business.
The U.S. federal government, state governments, trade associations,
exporters' associations and foreign governments offer low-cost and easily
accessible resources to simplify and speed your foreign market research.
This chapter describes those resources and how to use them.

FEDERAL GOVERNMENT RESOURCES
Many government programs and staff are dedicated to helping you, the
small business owner, assess whether your product or service is ready to
compete in a foreign market.

The U.S. Small Business Administration
Many new-to-export small firms have found the counseling services
provided by the SBA's Service Corps of Retired Executives (SCORE)
particularly helpful. Through your local SBA District office, you can gain
access to more than 850 SCORE volunteers with experience in international
trade.

"Our SCORE counselor is really like a big brother to us and our
company," says Jim Hadzicki, Vice-President of San Diego-based Revolution
Kites, a recreational kite manufacturer. Exports now account for 24
percent of their sales in just three years. "I recently went on a trip to
Tokyo to line up a distributorship. Our SCORE counselor helped me list our
objectives, what I was to do and ask about and even told me what gift I
should take to the Japanese representative," says Hadzicki.

Two other SBA-sponsored programs are available to small businesses
needing management and export advice: Small Business Development Centers
and Small Business Institutes affiliated with colleges and universities
throughout the United States:

Small Business Development Centers (SBDCs) offer counseling, training
and research assistance on all aspects of small business management.
The Small Business Institute (SBI) program provides small business
owners with intensive management counselling from qualified business
students who are supervised by faculty. SBIs provide advice on a wide
range of management challenges facing small businesses -- including finding
the best foreign markets for particular products or services.

The U.S. Department of Commerce
The U.S. Department of Commerce's (DOC) International Trade
Administration (ITA) is a valuable source of advice and information. In
ITA offices throughout the country international trade specialists can help
you locate the best foreign markets for your products. Oklahoma exporter
OK-1 Manufacturing Co. has found the foreign market research available
through the ITA extremely useful:

"The Oklahoma District ITA office prepared a market research study to
determine whether we should export our fitness accessory items to Japan,"
says Sherry Teigen, OK-1 Manufacturing Co. export manager. Today, the
company exports to Japan in addition to 20 other countries. Since it began
exporting, the company staff has grown by 75 and Sherry's husband, OK-1's
President, Roger Teigen, won the 1991 SBA Exporter of the Year award.

District Export Councils (DECs) are another useful ITA-sponsored
resource. The 51 District Export Councils located around the United States
are comprised of 1,800 executives with experience in international trade
who volunteer to help small businesses export. Council members come from
banks, manufacturing companies, law offices, trade associations, state and
local agencies and educational institutions. They draw upon their
experience to encourage, educate, counsel and guide potential, new and
seasoned exporters in their individual marketing needs.

The United States and Foreign Commercial Service (US&FCS) helps U.S.
firms compete more effectively in the global marketplace with trade
specialists in 69 United States cities and 70 countries worldwide. US&FCS
offices provide information on foreign markets, agent/distributor location
services, trade leads and counseling on business opportunities, trade
barriers and prospects abroad.

The United States Department of Agriculture
If you have an agricultural product, you should investigate the U.S.
Department of Agriculture's (USDA) Foreign Agricultural Service (FAS).
With posts in 80 embassies and consulates worldwide, the FAS can obtain
specific overseas market information for your product. The FAS also
maintains sector specialists in the United States to monitor foreign
markets for specific U.S. agricultural products.
Most state commerce and economic development offices have
international trade specialists to assist you. Many states have trade
offices in overseas markets. Dial Tool and Manufacturing of Franklin Park,
Illinois, found the Illinois State office in Hong Kong very helpful:

After visiting the Illinois State office in Hong Kong, Dial Tool and
Manufacturing President Steve Pagliuzza reports that he was able to sign on
sales reps for his company's metal stamping equipment: "My state office in
Hong Kong gave me several names of potential reps. We eventually signed
them on and are now successfully exporting to Asia, in addition to Europe,
Canada and Mexico. In four years, 15-20 percent of our sales now come from
exporting."

Port Authorities are a wealth of export information. Although
traditionally associated with transportation services, many port
authorities around the country have expanded their services to provide
export training programs and foreign-marketing research assistance. For
example, the New York-New Jersey Port Authority provides extensive services
to exporters including XPORT, a full-service export trading company.

PRIVATE SECTOR RESOURCES

In addition to government-supported resources, private sector
organizations can also provide invaluable assistance.

Exporters' Associations
World Trade Centers, import-export clubs and organizations such as the
American Association of Exporters and Importers and the Small Business
Exporter's Association can aid in your foreign market research.

Trade Associations
The National Federation of International Trade Associations lists over
150 organizations in the U.S. to help new-to-export small businesses enter
international markets. Many of these associations maintain libraries,
databanks and established relationships with foreign governments to assist
in your exporting efforts.
More than 5,000 trade and professional associations currently operate
in the United States; many actively promote international trade activities
for their members.
The Telecommunications Industry Association is just one association
which leads frequent overseas trade missions and monitors the pulse of
foreign market conditions around the globe. Whatever your product or
service, a trade association probably exists that can help you obtain
information on domestic and foreign markets.
Chambers of Commerce, particularly state chambers, or chambers located
in major industrial areas, often employ international trade specialists who
gather information on markets abroad.

HOW TO GATHER FOREIGN MARKET RESEARCH

Now that you know where to begin your research, you should next
identify the most profitable foreign markets for your products or services.

You will need to:

. classify your product;
. find countries with the largest and fastest growing markets for
your product;
. determine which foreign markets will be the most penetrable;
. define and narrow those export markets you intend to pursue;
. talk to U.S. customers doing business internationally;
. research export efforts of U.S. competitors.

Classifying your product
The Standard Industrial Classification (SIC) code is the system by
which the United States government classifies its goods and services.
Knowing the proper code for your product or service can be useful in
collecting and analyzing data available in the United States.
Data originating from outside the United States -- or information
available from international organizations -- are organized under the
Standard International Trade Classification (SITC) system, which may assign
a different code to your product or service.
Another method of classifying products for export is the Harmonized
System (HS). Knowing the HS classification number, the SIC and the SITC
codes for your product is essential to obtaining domestic and international
trade and tariff information. DOC and USDA trade specialists can assist in
identifying the codes for your products. The United States Bureau of the
Census (USBC) can help identify the HS number for your product.

Finding countries with the largest and fastest growing markets for your
product
At this stage of your research, you should consider where your
domestic competitors are exporting. Trade associations can often provide
data on where companies in a particular industry sector are exporting their
products. The three largest markets for U.S. products are Canada, Japan
and Mexico. Yet these countries may not be the largest markets for your
product.
Three key United States government databases can identify those
countries which represent significant export potential for your product:
SBA's Automated Trade Locator Assistance System (SBAtlas), Foreign Trade
Report FT925 and the U.S. Department of Commerce's National Trade Data Bank
(NTDB).
SBA's Automated Trade Locator Assistance System (SBAtlas) is offered
only by the U.S. Small Business Administration and provides current market
information to SBA clients on world markets suitable for their products and
services. This valuable research tool supplies small business exporters
with information about where their products are being bought and sold and
which countries offer the largest markets. The Country Reports detail
products imported and exported by various foreign nations. Data are
supplied by the DOC's USBC and member nations of the United Nations. This
information can be obtained through a SCORE counselor at the SBA District
and Regional Offices and at SBDCs and SBIs. This service is free to
requesting small businesses.
Foreign Trade Report FT925 gives a monthly country-specific breakdown
of imports and exports by SITC number. Available by subscription from the
Government Printing Office, the FT925 can also be obtained through DOC ITA
offices.
The National Trade Data Bank (NTDB) contains more than 100,000 U.S.
government documents on export promotion and international economic
information. With the NTDB, you can conduct databank searches on country
and product information. NTDB can be purchased by subscription and used
with a CD-ROM reader, or can be used at Federal libraries throughout the
United States. DOC ITA offices will also conduct specific NTDB searches to
meet your foreign market research needs.
Once you learn which are the largest markets for your products,
determine which are the fastest growing markets. Find out what demographic
patterns and cultural considerations will affect your market penetration.

Several publications provide geographic and demographic statistical
information pertinent to your product: The World Factbook, produced by the
Central Intelligence Agency; World Population, published by DOC's USBC; The
World Bank Atlas, available from the World Bank; and the International
Trade Statistics Yearbook of the United Nations. Volume Two of this U.N.
publication (available at many libraries) lists international demand for
commodities over a five-year period.

DETERMINING THE MOST PENETRABLE MARKETS

Once you have defined and narrowed a few prospective foreign markets
for your product, you will need to examine them in detail. At this stage
you should ask the following questions:

. how does the quality of your product or service compare with that
of goods already available in your target foreign markets?
. is your price competitive in the markets you are considering?
. who are your major customers?

Answering these questions may seem overwhelming at first, but many
resources are available to help you select which foreign markets are most
conducive to selling your product.
The DOC's ITA can link you with specific foreign markets. ITA offices
are part of the US&FCS and communicate directly with FCS officers working
in United States Embassies worldwide.
FCS staff and in-country market research firms produce in-depth
reports on selected products and industries that can answer many of your
questions regarding foreign market penetration.
One small business exporter who regularly uses foreign market
information obtained through the DOC's US&FCS is Fabri-Quilt Inc. of North
Kansas City, Missouri.

According to Fabri-Quilt President Lionel Kunst, "When I decide to
enter a foreign market, the Commerce Department ITA office in Missouri
sends information on my company to the Foreign Commercial Service Officer
in the country where I want to export. They send me back information on
that particular country and even make appointments for me when I decide to
visit the market myself." Of the product line Fabri-Quilt exports, 25
percent of their sales can be attributed to exporting.

You can also order a comparison shopping service report through ITA
district offices. The report is a low-cost way to conduct research without
having to leave the United States.
SBA's and DOC's Export Legal Assistance Network (ELAN) provides new
exporters with answers to their initial legal questions. Local attorneys
volunteer, on a one-time basis, to counsel small businesses to address
their export-related legal questions. These attorneys can address
questions pertaining to contract negotiations, licensing, credit
collections procedures and documentation. There is no charge for this
one-time service, available through SBA or DOC district offices.
Trade Opportunities Program (TOPs) of the DOC can furnish U.S. small
businesses with trade leads from foreign companies that want to buy or
represent their products or services. These trade leads are available in
both electronic or printed form from the DOC. Participating companies must
pay a modest fee to gain access to this service.
Other important issues about the target foreign markets you should
explore are:
. political risk considerations,
. the cultural environment, and
. whether any product modifications, such as packaging or
labelling, will make the product more "exportable."

One U.S. poultry producer discovered it had to modify its product to
make it more palatable to Japanese consumers:

Atlanta-based Gold Kist Inc. found that, to be successful in Japan,
they needed to cut and package their chicken parts to meet Japanese
consumer preferences. That change required substantial modification in
Gold Kist's operations. The alteration paid off: Gold Kist's Don Sands
reports, "In 1988, we shipped 5.3 million pounds of poultry to Japan, 9
million in 1989 and 12 million in 1990."

Identifying market-specific issues is easily accomplished by
contacting foreign government representatives in the United States.
Commercial posts of foreign governments located within embassies and
consulates can assist you in obtaining specific market and product
information.
American Chambers of Commerce (AmChams) abroad can also be an
invaluable resource. As affiliates of the United States Chamber of
Commerce, 61 AmChams, located in 55 countries, collect and disseminate
extensive information on foreign markets. While membership fees are
usually required, the small investment can be worth it for the information
received.
Another fundamental question to ask country-specific experts is what
market barriers, such as tariffs or import restrictions (sometimes referred
to as non-tariff barriers), exist for your product? Specialists at U.S.
Trade Representative (USTR) should be consulted on trade barriers.
Tariffs are taxes imposed on imported goods. In many cases, tariffs
raise the price of imported goods to the level of domestic goods. Often
tariffs become barriers to imported products because the amount of tax
imposed makes it impossible for exporters to profitably sell their products
in foreign markets.
Non-tariff barriers are laws or regulations that a country enacts to
protect domestic industries against foreign competition. Such non-tariff
barriers may include subsidies for domestic goods, import quotas or
regulations on import quality.
To determine the rate of duty, you will need to identify the
Harmonized Tariff section which corresponds to the product you wish to
export. Each country has its own schedule of duty rates corresponding to
the section of the Harmonized System of Tariff Nomenclature, I-XXII.

DEFINING WHICH MARKETS TO PURSUE

Once you know the largest, fastest growing and most penetrable markets
for your product or service, you must then define your export strategy.
Do not choose too many markets. For most small businesses, three
foreign markets will be more than enough, initially. You may want to test
one market and then move on to secondary markets as your "exportise"
develops. Focusing on regional, geographic clusters of countries can also
be more cost effective than choosing markets scattered around the globe.
After you have identified the best export markets, your next step will
be to determine the best way to distribute your product abroad. Chapter 3,
"Market Entry," discusses distribution methods.

Source : foreign-trade.com

Making the Export Decision

Exporting is crucial to America's economic health. Increased exports
mean business growth, and business growth means more jobs. Yet, only a
small percentage of potential exporters take advantage of these
opportunities. It is critical for U.S. businesses to think globally. Your
decision to read this book indicates an interest in exporting. However,
you may have discovered your company is already competing internationally
-- foreign-owned companies are competing with you in your "domestic"
markets. The division between domestic and international markets is
becoming increasingly blurred. Your business cannot ignore international
realities if you intend to maintain your market share and keep pace with
your competitors. Making the export decision requires careful assessment
of the advantages and disadvantages of expanding into new markets. Once
the decision is made to export, an international business plan is
essential. This chapter presents the advantages and disadvantages of
exporting and offers a sample business plan.

ADVANTAGES AND DISADVANTAGES OF EXPORTING
Consider some of the specific advantages of exporting.Exporting can
help your business:
. enhance domestic competitiveness
. increase sales and profits
. gain global market share
. reduce dependence on existing markets
. exploit corporate technology and know-how
. extend the sales potential of existing products
. stabilize seasonal market fluctuations
. enhance potential for corporate expansion
. sell excess production capacity
. gain information about foreign competition

In comparison, there are certain disadvantages to exporting.Your
business may be required to:
. develop new promotional material
. subordinate short-term profits to long-term gains
. incur added administrative costs
. allocate personnel for travel
. wait longer for payments
. modify your product or packaging
. apply for additional financing
. obtain special export licenses

These disadvantages may justify a decision to forego exporting at the
present time. For example, if your company's financial situation is weak,
attempting to sell into foreign markets may be ill-timed. On the other
hand, some companies have been successful selling abroad even before they
have made any sales domestically:

Landmark Systems of Vienna, Virginia, had virtually no domestic sales
before it entered the European market. Landmark had developed a software
program for IBM mainframe computers and located an independent distributor
in Europe to represent their product. In their first year, 80 percent of
their sales were attributed to exporting. In their second year, sales
jumped from $100,000 to $1.4 million -- with 70 percent attributable to
exports.

As you can see, there are no hard-and-fast rules as to which
businesses should export, and which should not. In the case of Landmark
Systems mentioned above, a foreign distributor produced results before any
significant domestic sales occurred. Landmark Systems' decision to export,
like that of many other small business exporters featured in this guide,
was based on careful planning.

THE NEED FOR AN INTERNATIONAL BUSINESS PLAN
Behind most export success stories is a plan. Whether formally
written down, or sketched out informally at a meeting of your management
team, an international business plan is an essential tool to properly
evaluate all the factors that would affect your company's ability to go
international.

An international business plan should define your company's:
. commitment to international trade;
. export pricing strategy;
. reason for exporting;
. potential export markets and customers;
. methods of foreign market entry;
. exporting costs and projected revenues;
. export financing alternatives;
. legal requirements;
. transportation method; and
. overseas partnership and foreign investmentcapabilities.
Creating an international business plan is important for defining your
company's present status, internal goals and commitment, but is also
required if you plan to seek export financing assistance. Preparing the
plan in advance of making export loan requests from your bank can save time
and money. Completing and analyzing an international business plan helps
you anticipate future goals, assemble facts, identify constraints and
create an action statement. It should also set forth specific objectives,
an implementation timetable and milestones to gauge success.

Source : foreign-trade.com

Foreign Market Entry

Having determined the best international markets for your products,
you now need to evaluate the most profitable way to get your products to
potential customers in these markets.
There are several methods of foreign market entry including exporting,
licensing, joint venture and off-shore production. The method you choose
will depend on a variety of factors including the nature of your particular
product or service and the conditions for market penetration which exist in
the foreign target market.
Exporting can be accomplished by selling your product or service
directly to a foreign firm, or indirectly, through the use of an export
intermediary, such as a commissioned agent, an export management or trading
company.
International joint ventures can be a very effective means of market
entry. Joint ventures overseas are often accomplished by licensing or
off-shore production. Licensing involves a contractual agreement whereby
you assign the rights to distribute or manufacture your product or service
to a foreign company. Off-shore production requires either setting up your
own facility or sub-contracting the manufacturing of your product to an
assembly operator.
Licensing and off-shore production are discussed in Chapter 7,
"Strategic Alliances and Foreign Investment Opportunities."

EXPORTING

Of the various methods of foreign market entry, exporting is most
commonly used by small businesses. Start-up costs and risks are limited,
and profits can be realized early on.
There are two basic ways to export: direct or indirect. The direct
method requires your company to find a foreign buyer and then make all
arrangements for shipping your products overseas. If this method seems
beyond the scope of your business' in-house capabilities at this time, do
not abandon the idea of exporting. Consider using an export intermediary:

American Cedar, Inc., a Hot Springs, Arkansas, producer of cedar
products reports that 30 percent of its product sales now comes from
exporting: "We displayed our products at a trade show, and an export
management company found us. They helped alleviate the hassles of
exporting directly. Our products are now being distributed throughout the
European Community from a distribution point in France," says American
Cedar President Julian McKinney.

INDIRECT EXPORTING

Many small businesses like American Cedar have been exporting
indirectly by using an export intermediary. There are several kinds of
export intermediaries you should consider.

Commissioned agents
Commissioned agents act as "brokers," linking your product or service
with a specific foreign buyer. Generally, the agent or broker will not
fulfill the orders, but rather will pass them to you for your acceptance.
However, they may assist, in some cases, with export logistics such as
packing, shipping and export documentation.

Export Management Companies (EMCs)
EMCs act as your "off-site" export department, representing your
product -- along with the products of other companies -- to prospective
overseas purchasers. The management company looks for business on behalf
of your company and takes care of all aspects of the export transaction.
Hiring an EMC is often a viable option for smaller companies that lack the
time and expertise to break into international markets on their own.
EMCs will often use the letterhead of your company, negotiate export
contracts and then provide after-sales support. EMCs may assist in
arranging export financing for the exporters but they do not generally
assure payment to the manufacturers. Some of the specific functions an EMC
will perform include:

. conducting market research to determine the bestforeign markets
for your products;
. attending trade shows and promoting your productsoverseas;
. assessing proper distribution channels;
. locating foreign representatives and/or distributors;
. arranging export financing;
. handling export logistics, such as preparing invoices,arranging
insurance, customs documentation, etc.; and
. advising on the legal aspects of exporting and othercompliance
matters dealing with domestic and foreign trade regulations.

EMCs usually operate on a commission basis, although some work on a
retainer basis and some take title to the goods they sell, making a profit
on the markup. It is becoming increasingly common for EMCs to take title
to goods.

Export Trading Companies (ETCs)
ETCs perform many of the functions of EMCs. However, they tend to be
demand-driven and transaction-oriented, acting as an agent between the
buyer and seller. Most trading companies source U.S. products for their
overseas buyers. If you offer a product that is competitive and popular
with the ETC buyers, you are likely to get repeat business. Most ETCs will
take title to your goods for export and will pay your company directly.
This arrangement practically eliminates the risks associated with exporting
for the manufacturer.

ETC Cooperatives
ETC cooperatives are United States government-sanctioned co-ops of
companies with similar products who seek to export and gain greater foreign
market share. Many agricultural concerns have benefited from ETC
cooperative exporting, and many associations have sponsored ETC
cooperatives for their member companies. The National Machine Tool
Builders' Association, the Outdoor Power Equipment Institute and the
National Association of Energy Service Companies are a few examples of
associations with ETC co-ops. Check with your particular trade association
for further information.

The Export Trading Company Act of 1982
This legislation encourages the use and formation of EMCs/ETCs by
changing the antitrust and banking environments under which these companies
operate. The Act increases access to export financing by permitting bank
holding companies to invest in ETCs and reduces restrictions on trade
finance provided by financial institutions. Under the Act, banks are
allowed to make equity investments in qualified ETCs.

Foreign Trading Companies
Some of the world's largest trading companies are located outside the
United States. They can often be a source of export opportunity. U.S. &
Foreign Commercial Service (US&FCS) representatives in embassies around the
world can tell you more about trading companies located in a given foreign
market.

Exporting through an Intermediary -- Factors to Consider
Working with an EMC/ETC makes sense for many small businesses. The
right relationship, if structured properly, can bring enormous benefits to
the manufacturer, but no business relationship is without its potential
drawbacks. The manufacturer should carefully weigh the pros and cons
before entering into a contract with an EMC/ETC. Some advantages include:


. Your product gains exposure in international markets --with
little or no commitment of staff and resources from your company.
. The EMC/ETC's years of experience and well-establishednetwork of
contacts may help you to gain faster access to international markets than
you could through establishing a relationship with a foreign-based partner.

. Using an intermediary lowers or eliminates your exportstart-up
costs, and, therefore, the risks associated with exporting. You can
negotiate your contract with an EMC so that you pay nothing until the first
order is received.
. Your intermediary will guide you through the exportprocess
step-by-step. Over time, you will develop your own export skills.

Some disadvantages of exporting through an intermediary include:
. You lose some control over the way in which yourproduct is
marketed and serviced. Your company's image and name are at stake. You
will want to incorporate any concerns you may have into your contract, and
you will want to monitor closely the activities and progress of your
intermediary.
. You may lose part of your export-sales profit margin
bydiscounting your price to an intermediary. However, you may find that
the economies of scale realized through increased production offset this
loss.
. Using an intermediary can result in a higher pricebeing passed on
to the overseas buyer or end-user. This may or may not affect your
competitive position in the market. The issue of pricing should be
addressed at the outset.

Export Merchants/Export Agents
Export merchants and agents will purchase and then re-package products
for export, assuming all risks and selling to their own customers. This
export intermediary option should be considered carefully, as your company
could run the risk of losing control over your product's pricing and
marketing in overseas markets.

Piggyback Exporting
Allowing another company, which already has an export distribution
system in place, to sell your company's product in addition to its own is
called "piggyback" exporting.
Piggyback exporting has several advantages. This arrangement can help
you gain immediate foreign market access. Also, all the requisite
logistics associated with selling abroad are borne by the exporting
company. Oklahoma-based DP Manufacturing's winches were attached to
another product and sold abroad by another company. DP Manufacturing now
handles its own exports and reports that 15 percent of its sales comes from
international markets.

How to Find Export Intermediaries
Small businesses often report that intermediaries find them -- at
trade fairs and through trade journals where their products have been
advertised -- so it can often pay to get the word out that you are
interested in exporting.
One way to begin your search for a U.S.-based export intermediary is
in the Yellow Pages of your local phone directory. In just a few initial
phone calls, you should be able to determine whether indirect exporting is
an option you want to pursue further.
The National Association of Export Companies (NEXCO) and the National
Federation of Export Associations (NFEA) are two associations that can
assist in your efforts to find export intermediaries. The Directory of
Leading Export Management Companies is another useful source (see Part II,
The ExporterÕs Directory).
DOC's Office of Export Trading Company Affairs (OETCA) can also assist
in providing information on how to locate ETCs and EMCs, as well as ETC
cooperatives in the U.S. The office, under a joint public/private
partnership, compiles the Export Yellow Pages, which provides the names and
addresses of EMCs/ETCs, as well as other export service companies, such as
banks and freight forwarders. Manufacturers, or producers, can also be
listed in the guide free of charge; 50,000 copies are distributed worldwide
annually. Contact your local U.S. Department of Commerce district office
for information on being listed or for a free copy of the directory.
Locating the best export intermediary to represent you overseas is
important. Do your homework before signing an agreement.

DIRECT EXPORTING

While indirect exporting offers many advantages, direct exporting also
has its rewards: although initial outlays and the associated risks are
greater, so too can be the profits.

California exporter Bayley Suit, Inc. reports that 80 percent of its
sales come from exporting. The company president says that "40 percent of
sales come from the Pacific Rim and 40 percent from the UK and Europe. In
just a few years, exports have pushed our gross sales from $1 million to $4
million."

Direct exporting signals a commitment on the part of company
management to fully engage in international trade. It may require that you
dedicate a staff person or even several personnel to support your export
efforts, and company management may have to travel abroad frequently.
Selling directly to an international buyer means that you will have to
handle the logistics of moving the goods overseas. But, as the case of
Ekegard, Inc. reveals, the extra efforts can pay off:

Using agents based in Pakistan and Thailand, Iowa-based Ekegard, Inc.
states that 80 percent of its sales now come from exporting -- quite an
achievement in just three years. According to Ekegard President Janne
Ekstam, "Exporting helps to offset fluctuations in the United States
economy."

Different Approaches to Direct Exporting

Sales Representatives/Agents
Like manufacturers' representatives in the United States,
foreign-based representatives or "agents" work on a commission basis to
locate buyers for your product. Your representative most likely will
handle several complementary, but non-competing product lines. An agent
is, generally, a representative with authority to make commitments on
behalf of your firm. Be careful, therefore, about using the terms
interchangeably. Your agreement should specify whether the agent/rep. has
legal authority to obligate the firm.

Distributors
Foreign distributors, in comparison, purchase merchandise from the
U.S. company and re-sell it at a profit. They maintain an inventory of
your product, which allows the buyer to receive the goods quickly.
Distributors often provide after-sales service to the buyer.
Your agreement with any overseas business partner -- whether a
representative, agent or distributor -- should address whether the
arrangement is exclusive or non-exclusive, the territory to be covered, the
length of the association, and other issues. (See Chapter Four, The Export
Transaction, for additional information on negotiating agent/distributor
agreements.)
Kansas-based Airparts Companies has been extremely successful using
overseas distributors:

"We employ 1,200 distributors worldwide," says Marta E. Maxwell,
president of Airparts Companies, Inc. of Wichita, Kansas. With over $13
million in sales and 38 employees, Maxwell attributes 70 percent of her
sales to exporting.

Finding overseas buyers for your products need not be more difficult
than locating a representative here in the United States. It may require,
however, an investment of time and resources to travel to your target
market to meet face-to-face with prospective partners. One way to
identify those interested in your product is to tap the DOC's
Agent/Distributor Service. This program provides a customized search to
identify agents, distributors and representatives for United States
products based on the foreign companies' examination of the United States
product literature.

"The Commerce Department Agent/Distributor Search located a
distributor for us in India, and we've had a good working relationship for
three years," says Shirley Wright, a representative of the Wisconsin
biotechnology firm Promega. Promega derives more than 30 percent of its
sales from exporting.]

Other sources of leads to find foreign agents and distributors are
trade associations, foreign chambers of commerce in the United States and
American chambers of commerce located in foreign countries.
Many publications can be useful. The Standard Handbook of Industrial
Distributors lists agents and distributors in more than 90 countries. The
Manufacturers' Agents National Association also has a roster of agents in
Europe (see Part II, The Exporter's Directory).

Foreign government buying agents
Foreign government agencies or quasi-governmental agencies are often
responsible for procurement. In some instances, countries require an
in-country agent to access these procurement opportunities. This can often
represent significant export potential for U.S. companies, particularly in
markets where U.S. technology and know-how are valued. Foreign country
commercial attaches in the United States can provide you with the
appropriate in-country procurement office.
Retail Sales
If you produce consumer goods, you may be able to sell directly to a
foreign retailer. You can either hire a sales representative to travel to
your target market with your product literature and samples and call on
retailers, or you can introduce your products to retailers through
direct-mail campaigns. The direct-marketing approach will save commission
fees and travel expenses. You may want to combine trips to your target
markets with exploratory visits to retailers. Such face-to-face meetings
will reinforce your direct marketing.

Direct Sales to End-User
Your product line will determine whether direct sales to the end-user
are a viable option for your company. A manufacturer of medical equipment,
for example, may be able to sell directly to hospitals. Other major
end-users include foreign governments, schools, businesses and individual
consumers.

HOW TO FIND BUYERS

Advertise in Trade Journals
Many small businesses report that foreign buyers often find them. An
ad placed in a trade journal or a listing in the DOC's Commercial News USA
can often yield innumerable inquiries from abroad. Commercial News USA is
a catalog-magazine featuring U.S. products and distributed to 125,000
business readers in over 140 countries around the world and to over 650,000
Economic Bulletin Board users in 18 countries. Fees vary with the size of
the listing. Many U.S. companies have had enormous success in locating
buyers through this vehicle:

"When overseas buyers contacted us we were thrilled," says Maryland's
Marine Enterprises Vice President Brenda Dandy, discussing the results of
a listing her company bought in Commercial News USA. Exports now represent
20 percent of Marine Enterprises' sales.

Participate in Catalog and Video/Catalog Exhibitions
Catalog and Video/Catalog exhibitions are another low-cost means of
advertising your product abroad. Your products are introduced to potential
partners at major international trade shows -- and you never have to leave
the United States. For a small fee, the US&FCS officers in embassies show
your catalogs or videos to interested agents, distributors and other
potential buyers.
A number of private sector publications also offer U.S. companies the
opportunity to display their products in catalogs sent abroad. A few
include Johnston International's Export Magazine, The Journal of Commerce
and the Thomas Publishing Company's American Literature Review.

Pursue Trade Leads
Rather than wait for potential foreign customers to contact you,
another option is to search out foreign companies looking for the
particular product you produce. Trade leads from international companies
seeking to buy or represent U.S. products are gathered by US&FCS officers
worldwide and are distributed through the DOC's Economic Bulletin Board.
There is a nominal annual fee and a connect-time charge. The leads also
are published daily in The Journal of Commerce under the heading, "Trade
Opportunities Program" and in other commercial news outlets.
Another source of trade leads is the World Trade Centers (WTC)
Network, where you can advertise your product or service on an electronic
bulletin board transmitted globally.
If your product is agricultural, the U.S. Department of Agriculture
(USDA) Foreign Agricultural Service (FAS) disseminates trade leads
collected by their 80 overseas offices. These leads may be accessed through
the AgExport FAX polling system, the AgExport Trade Leads Bulletin, The
Journal of Commerce or on several electronic bulletin boards.

Exhibit at Trade Shows
Trade shows also are another means of locating foreign buyers. DOC's
Foreign Buyer Program certifies a certain number of U.S. trade shows each
year. Foreign buyers are actively recruited by DOC commercial officers,
and special services -- such as meeting areas and translators -- are
provided to encourage and facilitate private business discussions.
International trade shows are another excellent way to market your
product abroad. Many U.S. small businesses find that going to a foreign
trade show once just is not enough:

"You have to hang in there," said Allen-Edmonds Shoe Corporation
President John Stollenwerk. "In the beginning, in many countries where we
displayed our products at foreign trade shows, we saw no results. But
gradually people began to take our product, American made shoes, seriously.

We market our shoes as `the world's finest.' That's one way American
companies can compete." Twelve percent of Wisconsin-based Allen-Edmonds
sales are derived from exporting.

Through a certification program DOC also supports about 80
international fairs and exhibitions held in markets worldwide. U.S.
exhibitors receive pre- and post-event assistance. The USDA FAS sponsors
about 15 major shows overseas each year.

Participate in Trade Missions
Participating in overseas trade missions is yet another way to meet
foreign buyers. Public/private trade missions are often organized
cooperatively by federal and state international trade agencies and trade
associations. Arrangements are handled for you so that the process of
meeting prospective partners or buyers is simplified.
Matchmaker Trade Delegations are DOC-sponsored trade missions to
select foreign markets. Your company is matched carefully with potential
agents and distributors interested in your product. Tennessee-based
Shaffield Industries, a futon manufacturer, reaped excellent returns as a
result of a 1991 Matchmaker trade mission to Asia:

"I was especially surprised at the high-level of appointments
scheduled for us during the Matchmaker trade mission. Each was a true
prospect," stated David Goff, comptroller for Shaffield Industries. As a
result of the mission, his company negotiated the sale of three containers
of his product to South Korea and two containers to Taipei.

Being properly prepared for the kinds of inquiries you might encounter
on overseas trade missions is important. The SBA offers pre-mission
training sessions through its district offices and the SCORE program.
Contact your local SBA office for a schedule of upcoming "How to
Participate Profitably in Trade Missions" seminars.

Contact Multilateral Development Banks
In developing countries, large infrastructure projects are often
funded by multilateral development banks such as the World Bank, the
African, Asian, Inter-American Development Banks and the European Bank for
Reconstruction and Development.Multilateral development bank (MDB) projects
often represent extensive opportunities for U.S. small businesses to
compete for project work. DOC estimates that MDB projects could amount to
at least $15 billion dollars in export contracts for United States
businesses.
One U.S. small business that successfully entered the international
marketplace by bidding on a World Bank project is DSI of Poestenkill, New
York:

"As a result of World Bank loans to the People's Republic of China,
DSI received over $1 million dollars in contracts for laboratory
equipment," reports DSI President Dave Ferguson. Exports now account for
60-70 percent of DSI's business.

Development bank projects can be an excellent way to start exporting.
Many U.S. small business exporters have benefited from large MDB projects
through subcontracting awards from larger corporations.
A list of MDBs is included in Part II, The Exporter's Directory. From
their Washington, D.C. headquarters, many MDBs hold monthly seminars to
acquaint businesses with the MDB procurement process. Additionally, the
DOC's Office of Major Projects can be of assistance in identifying
contracting and subcontracting opportunities.

QUALIFYING POTENTIAL BUYERS OR REPRESENTATIVES
Once you locate a potential foreign buyer or representative, the next
step is to qualify them by reputation and financial position. First,
obtain as much information as possible from the company itself. Here are
a few sample questions you will want to ask:
. What is the company's history and what are the qualifications and
backgrounds of the principal officers?
. Does the company have adequate trained personnel, facilities,
resources to devote to your business?
. What is their current sales volume?
. What is the size of their inventory?
. How will they market your product (retail, wholesale or direct)?
. Which territories or areas of the country do they cover?
. Do they have other U.S. or foreign clients? Are any of these
clients your competitors? It is important to obtain references from
several current clients.
. What types of customers do they serve?
. Do you publish a catalogue?
. What is their sales force?

When you have this background information and are comfortable about
proceeding, then obtain a credit report about their financial position.
DOC's World Trade Data Reports (WTDRs), available from your local District
ITA Office, are compiled by US&FCS officers. A WTDR can usually provide an
in-depth profile of the prospective company you are investigating.
There are also several commercial services for qualifying potential
partners, such as Dun & Bradstreet's Business Identification Service and
Graydon reports. U.S. banks and their correspondent banks or branches
overseas, and foreign banks located in the United States can provide
specific financial information.
In this chapter we have discussed methods of market entry, how to find
potential foreign buyers and representatives and how to qualify whom you
will be doing business with overseas. Advance market research and
preparation is the best way for a small business to define a potential
export market.
The next question that needs to be explored involves how to accomplish
the business of exporting -- that is, how the deal should be structured,
the topic of, "The Export Transaction."

Source : foreign-trade.com

Payments and Insurance

Payment

(i) Currency

It is important to remember that when you import or export goods, you may be required to pay (or accept payment) in a number of currencies. You need to arrange with the supplier or buyer in advance who will bear the costs of exchanging the currency (E.g.: From Euros to Pounds); this can affect the costs a considerable amount and may need some negotiation to find the fairest option.

In most cases the buyer (importer) will pay the currency conversion charges, although it now a lot easier for payment to be converted as it enters the bank account (particularly with Euro payments).

(ii) Payment methods

Open Account (OA)

An open account is where you credit check the buyer, and organise an appropriate credit limit and credit period for payment. When you ship the goods, the payment is due a set number of days after.

This type of payment method is normally used only in strong or long-term business relationships, where you can be sure that the buyer will pay.

This type of payment is preferable to small businesses when importing, helping you keep positive cash flow. It is however much more preferable to have payment in advance when exporting.

Documentary Collection (DP, DA)

This where the exporter/seller sends a number of documents to the customer’s bank; when the customer pays in full, the bank gives them the import and release documents (DP).

In some cases, the customer will sign a ‘bill of exchange’, which sets out a specific number of days to pay (E.g.: 90 days after collection). When the customer signs the bill, they will receive the import and release documents (DA).

This is an effective method of payment for small businesses, as it helps provide security for both the buyer and seller. You must be sure however, if allowing a number of days to pay, that the customer is reliable and creditworthy. Otherwise you may be left needing to claim in court to retrieve your money, which is especially difficult with foreign companies.

Documentary Letter of Credit (LC)

This is where the customer’s bank provides a ‘letter of credit’, which promises to pay the supplier as long as the terms are met (and the bank has the money to pay) (ILC). There s also a ‘confirmed irrevocable letter of credit’ (CILC). This is a promise by a UK (or a large world bank) to pay the supplier, and is even more secure than an ordinary letter of credit.

A letter of credit is the most secure way to be paid, but you must be careful to ensure that all documents related to the sale are correct, as a serious mistake can make the letter of credit worthless.


Payment in Advance

This is the most preferable method of payment for a small business looking to export. It helps keep your cash flow positive, and minimises your risk in exporting. The main drawback is that few buyers will be willing to pay in advance, in case of problems with the order.

One solution is to arrange for part payment in advance. This provides some security that you will be paid, and helps to fund the cost of production and shipping; whilst allowing the buyer to check the quality of the goods before parting with the rest of their money.

Payment in advance is not preferable if you are importing, but if you are left with no other option, be certain to take Goods in Transit Insurance to help cover you against any problems.


Terms Of Delivery

It is essential that all importing or exporting be covered by an effective set of delivery terms. In the event of a late or damaged delivery, the costs to the importer could be huge.

Incoterms are a set of international standard definitions that allow terms to be set without the risk of confusion, even when translated into different languages.

Incoterms help to set out fair compensation rules in the event of a late, damaged, or missing delivery. They can also set out fair payment details once a complete delivery has been made.
More information on Incoterms is available at the International Chamber of Commerce Incoterms website.

Insurance

One way to protect your business against a damaged or late delivery is to take out Goods in Transit Insurance. This covers the goods against damage, loss, late delivery or no delivery while in transit, providing cover against the damage that a late delivery can cause to a buyer.

This is particularly important if you are an exporter, as the cost of replacing goods will usually be very high, as well as the cost of the business you may lose because of the problem.

Export and Import Regulations and Taxes

Regulations and Taxes

(i) Duties and VAT

It is vital to ensure that you pay the correct duties and VAT on all products that you import. There are number of different excise duties (E.g.: Alcohol or Tobacco duty) that apply to goods, and you need to be sure that you are paying the correct rates.

In the majority of cases, you do not need to charge duty or VAT on exports. You must have official or commercial evidence of non-EU exports to not charge VAT. The rules are different depending on the product and whether it is being exported in or out of the EU. Before you start exporting, you must make sure that you are fully aware of any duty or VAT you need to pay when exporting.

As small businesses may not be VAT registered, the rules will vary depending on the product, you should be certain to clarify the duty or VAT you will need to pay, and how this will change if you register for VAT in the near future.

Depending on the amount you import and export, some business will be entitled to claim back some of the duty or VAT payments that you make. A number of businesses are also entitled to delay payment of duties (mainly for goods imported from outside the EU).

(ii) Customs Entries

If you are importing from outside of the EU or from special EU territories (including the Canary Islands and the Channel Islands), then the goods you bring in will almost always need to be entered and declared to Customs and Excise as they arrive (Either yourself or by an approved agent).

The vast majority of exports outside of the EU or to special EU territories also need to be declared to Customs and Excise as they leave the country.

If you are importing or exporting from within the EU, then a customs declaration is not usually necessary. Although if you are VAT registered, and your EU imports or exports exceed a set amount (currently £233,000 a year) you will need to fill in a supplementary declaration form each month.

(iii) Training

The exact details of import and export regulations are long and complicated, one way to help improve your businesses ability is to undertake import/export training. This will help you (or a chosen employee) to understand in more detail the rules and regulations regarding the products you move.

This will help to ensure that you pay all necessary duty, and are able to claim back all the money you may be entitled to. The cost of training can be quite high, but if your business is looking at importing or exporting in the long term, then the cost will usually be more than worth it.

The government offers some basic training and education in importing and exporting. More information can be found at the HMCE Customs and Excise website.

Getting Started in Imports and Exports

Introduction

Businesses of all sizes become involved in importing and exporting for a variety of reasons. Whether you want to increase your sales abroad, import a new product to sell in the UK, or bring in components for your business; importing and exporting can provide you with a whole new range of products and customers.

Despite its many advantages, importing and exporting can be complicated and expensive; there are many rules, regulations, and situations that need taking into account. Here is a look at some of the most important things to look at when you want to start importing and/or exporting.

Are Your Products Suitable?

The most important thing to look at when you plan importing or exporting is whether the products you are moving are able to be imported (either to the UK, or to the country you are exporting to).

Although most products are suitable for import and export, a number of products are restricted in the UK; including some foods, some flowers, plants or seeds, some types of electronic equipment and certain types of art and antiques are also restricted.), and each country will have a different list of restricted products. You should always find out as soon as possible if the product you wish to move is restricted.

A number of items will require a licence from the Department of Trade and Industry’s (DTI) Import Licensing Branch to be imported legally.

Will Your Products Work?

A crucial element of importing or exporting is knowing that the product will work. If you import an electrical item, will it need a new plug or adaptor to run? Is it compatible with other UK accessories and products? Are the instructions and product details in the right language? Some countries and products require readable instructions by law.

E.g.: Company X import a Games Console / Computer from Japan to sell in the UK and export to France. They will need an expensive converter to allow it to run on a UK plug socket, and a different converter to allow it to run on a French plug socket. They will also be unable to use UK/French games or accessories, leaving their customers with only Japanese instructions and Japanese language games.

When importing, do you need to add the cost of modifications or extras to the product price, and will your customers be happy paying for them, particularly if there are no English instructions; or will you be forced to cover their cost?



When exporting, will the buyers be happy paying for the extras, or will they expect you to pay for them? Are they aware that the product may be unusable without them?

Monday, December 17, 2007

Export Import Basic

Export Import Basic

1. Common payment terms
2. Method of payment
3. Comparison of various methods of payment
4. Letters of credit
5. Types of letter of credit
6. Guidelines for the beneficiary when reviewing the L/C

1. Common payment terms

Open account: You ship, then forward your shipping documents directly to your buyer and await payment.

C.A.D. (Cash against documents):
You ship then forward your shipping documents to an agent named by your buyer (may be a bank) who pays you when authorized by your buyer.

Sight draft or time draft (Documentary collections):
You ship, then use your bank as agent to forward shipping documents to your buyer through his bank. The buyer's bank must obtain payment/promise of payment from the buyer before releasing shipping documents.

Advised letter of credit:
Before you ship you receive your buyer's bank's written conditional obligation to pay you, usually upon presentation of conforming shipping documents to the buyer's bank after shipment.

Confirmed letter of credit:
Before you ship you receive your buyer's bank's written conditional obligation to pay you, which is further "guaranteed" by a U.S. bank acceptable to you. To be paid you usually present your conforming shipping documents to the U.S. confirming bank.


Cash in advance:
You receive cash from the buyer before shipping

2. Method of payment





3. Comparison of various payment methods
Method Goods Available To Buyer Usual Time Of Payment Risk To Exporter Risk To Importer
Cash In Advance After Payment Before Shipment Very Low Maximum-Relies on exporter to ship goods as orderezd
Letter of Credit
*Confirmed
*Unconfirmed (Advised) After Payment When documents are available at shipment Very Low Assured of quantity and also quality at shipment if inspection report is required
Documentary Collection Sight Draft Documents against Payment After Payment On presentation or draft to importer If draft unpaid, goods must be returned or disposed of, usually at loss Assured of quantity, also quality, if goods are inspected before shipment
Documentary Collection Time Draft Documents against Acceptance Before payment On maturity of draft Relies on importer to pay draft Minimal—Can check shipment for quantity and quality before payment
Consignment Before payment, exporter retains title until goods are sold or used After use; inventory and warehousing cost to exporter Substantial risk unless through foreign branch of subsidiary Very Low
Open Account Before payment As agreed Relies on importer to pay account as agreed—complete risk Very Low

4. Letters of credit

Definition:
A documentary credit is a (conditional) bank undertaking of payment. It is a written undertaking by a bank (issuing bank) given to the seller (beneficiary) at the request, and on the instructions of the buyer (applicant) to pay at sight or at a determinable future date up to a stated sum of money, within a prescribed time limit and against stipulated documents or other conditions. The issuing bank is putting out its credit and good name for the sake of the buyer.

Buyer:
Because the documentary credit is a conditional undertaking, payment is made on behalf of the buyer against documents, which may represent the goods and give the buyer rights to them.

Seller:
Because the documentary credit is a bank undertaking, the seller can look to the bank for payment, instead of relying upon the ability or willingness of the buyer to pay.

However, because the undertaking is conditional, the seller only has the right to demand payment if he meets all the requirements of the credit. It is, therefore, unwise for the seller to proceed with shipment until he is aware of these requirements and is satisfied he can meet them.

Summary:
Documentary credits therefore:
Are arrangements by banks for settling international commercial transactions.
Provide a form of security for the parties involved.
Ensure payment, if the terms and conditions of the letter of credit have been fulfilled.
Mean that payment by such means is based on documents only, and not on merchandise or services involved.

5. Types of letter of credit

Merchandise, Commercial, Trade:
The majority of LCs issued are in payment for goods in shipment or current services performed. Payment is normally made against documents for goods shipped. (Article 1&2, UCP 500)

Standby:
Normally, this type of LC functions like a guarantee. This type of credit can be drawn against only upon performance of service or financial obligation default. It is a definite undertaking of the issuing bank. Similar to commercial LCs, standby's are governed by the International Standby Practices 1998 (ISP98)

Revocable:
A revocable letter of credit may be amended or canceled by the issuing bank at any moment and without prior notice to the beneficiary (Article 6 & 8, UCP 500)

Unconfirmed:
Bears only the obligation of the issuing bank. The beneficiary should look to the credit worthiness of only the issuing bank, and not to any intermediary (Article 9, UCP 500)

Confirmed:
Is a credit in which a second obligation is added to the letter of credit by another bank (Article 9, UCP 500)

Sight:
Payment is at sight, which means that the drafts and documents are honored, if in order, by making payment without delay.

Time, Usance:
The draft honored by accepting it for payment at a future date. Payment is delayed until the maturity of the draft.

Transferable credit:
Can be transferred by the original beneficiary to one or more other parties. It is normally used when the first beneficiary does not supply the merchandise himself, but is a middleman and wants to transfer all or part of his rights to the actual supplier (Article 48, UCP 500).


6. Guidelines for the beneficiary when reviewing LC

Be Sure to Verify:
Correct name and address
Sufficient credit amount
Documents required are obtainable and according to terms of sale
Points of shipment and destination are correct
Insurance coverage requirements are obtainable and according to terms of sale
Shipping date allows sufficient time to dispatch goods
Expiration date allows sufficient time for presentation of draft and documents
Description of goods is correct and simply stated.

Original Source : http://www.goasiaco.com

EXPORT-IMPORT PROCEDURE

EXPORT-IMPORT PROCEDURE

1 Seller and Buyer conclude a sales contract, with method of payment usually by letter of credit (documentary credit).

2 Buyer applies to his issuing bank, usually in Buyer's country, for letter of credit in favor of Seller (beneficiary).

3 Issuing bank requests another bank, usually a correspondent bank in Seller's country, to advise, and usually to confirm, the credit.

4 Advising bank, usually in Seller's country, forwards letter of credit to Seller informing about the terms and conditions of credit.

5 If credit terms and conditions conform to sales contract, Seller prepares goods and documentation, and arranges delivery of goods to carrier.

6 Seller presents documents evidencing the shipment and draft (bill of exchange) to paying, accepting or negotiating bank named in the credit (the advising bank usually), or any bank willing to negotiate under the terms of credit.

7 Bank examines the documents and draft for compliance with credit terms. If complied with, bank will pay, accept or negotiate.

8 Bank, if other than the issuing bank, sends the documents and draft to the issuing bank.

9 Bank examines the documents and draft for compliance with credit terms. If complied with, Seller's draft is honored.

10 Documents release to Buyer after payment, or on other terms agreed between the bank and Buyer.

11 Buyer surrenders bill of lading to carrier (in case of ocean freight) in exchange for the goods or the delivery order.

SOURCE : Due Diligence to Import-Export Basics

EXPORT-IMPORT BANK LOAN AND SECURITY AGREEMENT (SAMPLE)

SOURCE : http://contracts.onecle.com/seachange/svbank.loan.2000.07.25.shtml
SAMPLE EXPORT-IMPORT BANK LOAN AND SECURITY AGREEMENT(FOR EDUCATION ONLY)


EXPORT-IMPORT BANK LOAN AND SECURITY AGREEMENT

This EXPORT-IMPORT BANK LOAN AND SECURITY AGREEMENT (the "Exim Agreement")
is entered into as of July 25, 2000, by and between SILICON VALLEY BANK, a
California-chartered bank ("Bank"), with its principal place of business at
3003 Tasman Drive, Santa Clara, CA 95054 and with a loan production office
located at Wellesley Office Park, 40 William Street, Suite 350, Wellesley, MA
02481, doing business under the name "Silicon Valley East" ("Bank") and
SEACHANGE INTERNATIONAL, INC., a Delaware corporation with its chief executive
office located at 124 Acton Street, Maynard, Massachusetts 01754 (the
"Borrower").

RECITALS

A. Borrower and Bank are parties to that certain Loan and Security
Agreement dated November 10, 1998 (as amended to date, the "Domestic
Agreement"), together with related documents executed in conjunction therewith.

B. Borrower and Bank desire in this Exim Agreement to set forth their
agreement with respect to a working capital facility to be guaranteed by the
Export-Import Bank of the United States (the "Exim Bank").

AGREEMENT

The Parties agree as follows:

1. DEFINITIONS AND CONSTRUCTION
----------------------------

1.1 Definitions. Except as otherwise defined, terms that are capitalized
-----------
in this Exim Agreement shall have the meanings assigned in the Domestic Loan
Documents. As used in this Exim Agreement, the following terms shall have the
following definitions:

"Accounts" means all presently existing and hereafter arising
accounts, contract rights, and all other forms of obligations owing to
Borrower arising out of the sale or lease of goods (including, without
limitation, the licensing of software and other technology) or the
rendering of services by Borrower, whether or not earned by performance,
and any and all credit insurance, guaranties, and other security therefor,
as well as all merchandise returned to or reclaimed by Borrower and
Borrower's books relating to any of the foregoing.

"Advances" means any loans or other extensions of credit hereunder.

"Borrower Agreement" means the Export-Import Bank of the United States
Working Capital Guarantee Program Borrower Agreement between Borrower and
Bank.

"Borrowing Base" means an amount equal to (i) ninety percent (90%) of
Exim Eligible Foreign Accounts which Exim Eligible Foreign Accounts are
billed and collected by the Borrower in the United States, plus (ii) the
----
lesser of (A) Seven Hundred Fifty Thousand Dollars ($750,000.00) or (B)
fifty (50%) percent of Export-Related Inventory Value of Eligible Export-
Related Inventory which is determined acceptable by the Bank.

"Collateral" is the property described on Exhibit 4.
---------

"Domestic Agreement" has the meaning set forth in recital paragraph A.

"Domestic Loan Documents" means the Domestic Agreement and all
instruments, documents, and agreements executed in connection with the
Domestic Agreement.



"Eligible Export-Related Inventory" shall have the meaning set forth for
such term in the Borrower Agreement.

"Exim Bank" means Export-Import Bank of the United States.

"Exim Bank Expenses" means all: reasonable costs or expenses (including
reasonable attorneys' fees and expenses) incurred in connection with the
preparation, negotiation, and administration of the Exim Loan Documents,
including any costs incurred in relation to opposing or seeking to obtain relief
from any stay or restructuring order prohibiting Bank from exercising its rights
as a secured creditor, foreclosing upon or disposing of Collateral, or such
related matters; and Bank's reasonable attorneys' fees and expenses incurred in
enforcing or defending the Exim Loan Documents, whether or not suit is brought,
unless a final court of competent jurisdiction finds the Bank acted with gross
negligence or willful misconduct.

"Exim Committed Line" means Three Million Dollars ($3,000,000.00).

"Exim Eligible Foreign Accounts" means those Accounts payable in United
States Dollars that arise in the ordinary course of Borrower's business and (i)
with respect to which the account debtor is not a resident of the United States;
(ii) that have been validly assigned or pledged to Bank in a manner satisfactory
to the Bank giving the Bank a first priority perfected security interest, or its
equivalent, in such Accounts, (iii) comply with all of Borrower's
representations and warranties to Bank, and (iv) that either (A) the Bank
approves on a case by case basis or (B) are supported by letter(s) of credit
acceptable to Bank; standards of eligibility may be fixed revised from time to
time by Bank in Bank's reasonable judgment and upon notification thereof to the
Borrower in accordance with the provisions hereof. Exim Eligible Foreign
Accounts shall not include the following:

(a) Accounts with a term in excess of one hundred twenty (120) days;

(b) Accounts that the account debtor has failed to pay within sixty
(60) calendar days of the original due date of the invoice unless such
accounts are insured through Exim Bank export credit insurance for
comprehensive commercial and political risk, or through Exim Bank approved
private insurers for comparable coverage, in which case ninety (90)
calendar days shall apply;

(c) Account with respect to an account debtor, twenty five percent
(25%) or more of whose Accounts the account debtor has failed to pay within
one hundred twenty (120) days of the original date of invoice;

(d) Accounts evidenced by a letter of credit until the date of
shipment of the items covered by the subject letter of credit;

(e) Accounts with respect to which an invoice has not been sent;

(f) Accounts with respect to which the account debtor is an
Affiliate, officer or director of Borrower;

(g) Accounts with respect to which the account debtor is located in a
country in which Exim Bank is legally prohibited from doing business as
designated in the Country Limitation Schedule (as such term is defined in
the Borrower Agreement);

(h) Accounts with respect to which the account debtor is located in a
country in which Exim Bank coverage is not available for commercial
reasons;

-2-


(i) Accounts with respect to which Borrower is liable to the account
debtor for goods sold or services rendered by the account debtor to
Borrower, but only to the extent of Borrower's liability to such account
debtor.

(j) Accounts with respect to which the account debtor has disputed
liability or makes any claim with respect thereto (but only to the extent
of the amount subject to such dispute or claim), or is subject to any
Insolvency Proceeding, or becomes insolvent, or goes out of business;

(k) Accounts with respect to an account debtor, including
Subsidiaries and Affiliates, whose total obligations to Borrower exceed
twenty-five percent (25%) of the aggregate dollar amount of all Accounts,
only to the extent such obligations exceed such percentage, except as
approved in writing by Bank;

(l) Accounts generated by the sale of products purchased for military
purposes or that are due and payable from a military Buyer;

(m) Accounts, if any, generated by sales of Inventory which
constitutes defense articles or defense services;

(n) Accounts payable in currency other than Dollars, except as may be
approved in writing by the Bank and the Exim Bank;

(o) Accounts which are due and owing and the collection of which must
be made outside the United States;

(p) Accounts the collection of which Bank or Exim Bank determines in
its reasonable judgment to be doubtful; and

(q) Any account which is not an "Eligible Export-Related Accounts
Receivable", as such term is defined in the Borrower Agreement.

"Exim Guarantee" means that certain Master Guarantee Agreement or other
agreement, as amended from time to time, the terms of which are incorporated by
reference into this Exim Agreement, pursuant to which Exim Bank guarantees
Borrower's obligations under this Exim Agreement.

"Exim Loan Documents" means, collectively, this Exim Agreement, the
Domestic Loan Documents, any note or notes executed by Borrower, and any other
agreement entered into between Borrower and Bank in connection with this Exim
Agreement, all as amended or extended from time to time.

"Exim Maturity Date" means the earliest of (i) the Revolving Maturity Date
under the Domestic Loan Documents, or (ii) March 31, 2001.

"Export-Related Inventory Value" shall have the meaning set forth in the
Borrower Agreement.

"Inventory" shall mean "Export-Related Inventory" as such term is defined
in the Borrower Agreement.

"Note" is defined in Section 2.1.1.

"Obligations" shall mean all debts, principal, interest, Exim Bank
Expenses arising under the Exim Loan Documents and other amounts Borrower owes
Bank now or later, and including interest

-3-


accruing after Insolvency Proceedings begin and debts, liabilities, or
obligations of Borrower assigned to Bank.

"Payment Date" means the first (1/st/) calendar day of each month
commencing with the first such date after the date of this Exim Agreement
and ending on the Exim Maturity Date.

"Responsible Officer" means each of the Chief Executive Officer,
Chief Financial Officer and Controller of the Borrower.

2. LOAN AND TERMS OF PAYMENT
-------------------------

2.1.1 Revolving Advances. Subject to the terms and conditions of this Exim
------------------
Agreement, Bank agrees to make Advances to Borrower in an amount not to exceed
(i) the Exim Committed Line or the Borrowing Base, whichever is less, minus (ii)
the aggregate outstanding Advances hereunder, as determined by the Borrowing
Base Certificate to be delivered to the Bank. Notwithstanding the foregoing, the
aggregate of (i) the Obligations hereunder, and (ii) all Obligations under the
Domestic Agreement, and all other indebtedness owed by Borrower to Bank, shall
not exceed the amount of Twelve Million Five Hundred Thousand Dollars
($12,500,000.00).

To evidence the Advances, Borrower shall execute and deliver to Bank on the
date hereof a promissory note (the "Note") in substantially the form attached
hereto as Exhibit B.
---------

Whenever Borrower desires an Advance, Borrower will notify Bank by
facsimile transmission or telephone no later than 3:00 pm. Eastern time, on the
Business Day that the Advance is to be made. Each such notification shall be
promptly confirmed by a Payment/Advance Form in substantially the form of
Exhibit C hereto together with any additional documentation required under the
---------
Borrower Agreement, including without limitation, as set forth in Section 2.03
of the Borrower Agreement. In addition to the procedure set forth in the
preceding sentence, Bank is authorized to make Advances under this Exim
Agreement, based upon instructions received from a Responsible Officer or
without instructions if in Bank's discretion such Advances are necessary to meet
Obligations which have become due and remain unpaid. Bank shall be entitled to
rely on any telephonic notice given by a person who Bank reasonably believes to
be a Responsible Officer or a designee (as designated in writing by a
Responsible Officer) thereof, and Borrower shall indemnify and hold Bank
harmless for any damages or loss suffered by Bank as a result of such reliance.
Bank will credit the amount of Advances made under this Section 2.1.1 to
Borrower's deposit account. Amounts borrowed pursuant to this Section 2.1.1 may
be repaid at any time and re-borrowed at any time during the term of this Exim
Agreement so long as no Event of Default has occurred and is continuing.

2.2 Overadvances. If, at any time or for any reason, the following occurs
------------
(an "Overadvance"): (i) the amount of Obligations pursuant to this Exim
Agreement owed by Borrower to Bank pursuant to Section 2.1 of this Exim
Agreement is greater than: (a) the lesser of the Borrowing Base or the Exim
Committed Line, minus (b) all outstanding Advances, or (ii) the Obligations
----- --
hereunder, under the Domestic Agreement and any other indebtedness owed to the
Bank shall, in the aggregate, exceed the amount of Twelve Million Five Hundred
Thousand Dollars ($12,500,000.00), Borrower shall immediately pay to Bank, in
cash, the amount of such excess. In addition, if at any time or for any reason,
the aggregate amount of Advances made as a result of Eligible Export-Related
Inventory (as determined by the Borrowing Base Certificate) exceeds the maximum
allowable under Section 2.07(c) of the Borrower Agreement, the Borrower shall
within five (5) calendar days either (i) furnish additional collateral
satisfactory to the Bank which shall not consist of inventory (as such term is
defined in the UCC), or (ii) pay to Bank, in cash, the amount of such excess

2.3 Interest Rates, Payments, and Calculations.
------------------------------------------

-4-


(a) Interest Rate. Except as set forth in Section 2.3(b), or as
-------------
specified to the contrary in any Loan Document, any Advances under this Exim
Agreement shall bear interest, on the average daily balance, at a rate equal to
the Prime Rate per annum.

(b) Default Rate. All Obligations shall bear interest, from and after
------------
the occurrence of an Event of Default, at a rate equal to the lesser of (i) five
(5%) percentage points above the rate that applied immediately prior to the
occurrence of the Event of Default, and (ii) the maximum interest rate allowed
by applicable law.

(c) Payments. Interest hereunder shall be due and payable on each
--------
Payment Date. Bank shall, at its option, charge such interest, all Exim Bank
Expenses, and all Periodic Payments against Borrower's deposit account or
against the Exim Committed Line, in which case those amounts shall thereafter
accrue interest at the rate then applicable hereunder. Unless sooner demanded,
all Advances made hereunder shall be due and payable in full on the Exim
Maturity Date.

(d) Computation. In the event the Prime Rate is changed from time
------------
to time hereafter, the applicable rate of interest hereunder shall be increased
or decreased contemporaneously with such change by an amount equal to such
change in the Prime Rate. All interest chargeable under the Exim Loan Documents
shall be computed on the basis of a three hundred sixty (360) day year for the
actual number of days elapsed.

2.4 Crediting Payments. The receipt by Bank of any wire transfer of funds,
------------------
check, or other item of payment shall be immediately applied to conditionally
reduce Obligations, but shall not be considered a payment on account unless such
wire transfer is of immediately available federal funds and is made to the
appropriate deposit account of Bank or unless and until such check or other item
of payment is honored when presented for payment. Notwithstanding anything to
the contrary contained herein, any payment (other than a wire transfer of
immediately available funds) received by Bank after 12:00 p.m. (noon) Eastern
time shall be deemed to have been received by Bank as of the opening of business
on the immediately following Business Day.

2.5 Fees. Borrower shall pay to Bank the following fees:
----

(a) Financial Examination and Appraisal Fees. Bank's customary fees
----------------------------------------
and out-of-pocket expenses for Bank's audits of Borrower's Accounts and for
each appraisal of the Collateral and financial analysis and examination of
Borrower performed from time to time by Bank or its agents;

(b) Exim Fee. A facility fee equal to Thirty Thousand Dollars
--------
($30,000.00), which fee shall be due and fully earned upon the Closing
Date; and

(c) Exim Bank Expenses. On the Closing Date, Exim Bank Expenses
------------------
incurred through the Closing Date and, after the Closing Date, all Exim
Bank Expenses as they become due, if any.

2.6 Additional Costs. In case any law, regulation, treaty or official
----------------
directive or the interpretation or application thereof by any court or any
governmental authority charged with the administration thereof or the compliance
with any guideline or request of any central bank or other governmental
authority (whether or not having the force of law):

(a) subjects Bank to any tax with respect to payments of principal or
interest or any other amounts payable hereunder by Borrower or otherwise
with respect to the transactions contemplated hereby (except for taxes on
the overall net income of Bank imposed by the United States of America or
any political subdivision thereof):

(b) imposes, modifies or deems applicable any deposit insurance,
reserve, special deposit or similar requirement against assets held by, or
deposits in or for the account of, or loans by, Bank; or

-5-


(c) imposes upon Bank any other condition with respect to its
performance under this Agreement,

and the result of any of the foregoing is to increase the cost to Bank, reduce
the income receivable by Bank or impose any expense upon Bank with respect to
any loans, Bank shall promptly notify Borrower thereof. Borrower agrees to pay
to Bank the amount of such increase in cost, reduction in income or additional
expense as and when such cost, reduction or expense is incurred or determined,
upon presentation by Bank of a statement of the amount and setting forth Bank's
calculation thereof, all in reasonable detail which statement shall be deemed
true and correct absent manifest error.

2.7 Term. This Exim Agreement shall become effective once duly executed
----
and authorized by Borrower and Bank and shall continue in full force and effect
for a term ending on the Exim Maturity Date, on which date all Obligations shall
become immediately due and payable. Notwithstanding the foregoing, Bank shall
have the right to terminate this Exim Agreement immediately and without notice
upon the occurrence of an Event of Default. Notwithstanding any termination of
this Exim Agreement, all of Bank's security interest in all of the Collateral
and all of the terms and provisions of this Exim Agreement shall continue in
full force and effect until all Obligations have been paid and performed in
full, and no termination shall impair any right or remedy of Bank, nor shall any
such termination relieve Borrower of any Obligation to Bank until all of the
Obligations have been paid and performed in full.

2.8 Use of Proceeds. Borrower will use the proceeds of Advances only for
---------------
the purposes specified in the Borrower Agreement. Borrower shall not use the
proceeds of the Advances for any purpose prohibited by the Borrower Agreement.

3. CONDITIONS OF LOANS
-------------------

3.1 Conditions Precedent to all Advances. The obligation of Bank to make
------------------------------------
each Advance, including the initial Advance, is subject to the following
conditions:

(a) timely receipt by Bank of the Payment/Advance Form as provided in
Section 2.1;

(b) timely receipt by Bank of a Borrowing Base Certificate as defined
in the Borrower Agreement;

(c) the Exim Guarantee shall be in full force and effect;

(d) receipt by the Bank of a valid purchase order and such other
documentation as the Bank may require with respect to any Advance based
upon Inventory;

(e) if required by the Bank in its reasonable discretion, a
satisfactory appraisal of Inventory with respect to any Advances to be made
based in whole or in part upon the value of the Inventory; and

(f) except as otherwise disclosed to the Bank, the representations
and warranties contained in Section 5 hereof shall be true and accurate in
all material respects on and as of the date of such Payment/Advance Form
and on the effective date of each Advance as though made at and as of each
such date (except to the extent they relate specifically to an earlier
date, in which case such representations and warranties shall continue to
have been true and accurate as of such date), and no potential Event of
Default or Event of Default shall have occurred and be continuing, or would
result from such Advance.

The making of each Advance shall be deemed to be a representation and
warranty by Borrower on the date of such Advance as to the accuracy of the
facts referred to in this Section 3.1.

-6-


4. CREATION OF SECURITY INTEREST
-----------------------------

4.1 Grant of Security Interest. Borrower grants and pledges to Bank a
--------------------------
continuing security interest in all presently existing and hereafter acquired
or arising Collateral in order to secure prompt payment of any and all
Obligations (which Obligations shall include, without limitation, all
obligations of the Borrower to the Bank under the Domestic Loan Documents) and
in order to secure prompt performance by Borrower of each of its covenants and
duties under the Exim Loan Documents and Domestic Loan Documents. Except as set
forth in the Schedule, such security interest constitutes a valid, first
priority security interest in the presently existing Collateral, and will
constitute a valid, first priority security interest in Collateral acquired
after the date hereof. Borrower acknowledges that Bank may place a "hold" on any
Deposit Account pledged as Collateral to secure the Obligations. Notwithstanding
termination of this Agreement Banks Lien on the Collateral shall remain in
effect for so long as any Obligations are outstanding. Upon termination of this
Agreement and satisfaction in full of the Obligations, Bank shall execute all
documents and take all actions reasonably requested by Borrower in evidence
thereof. Notwithstanding the foregoing, it is expressly acknowledged and agreed
that the security interest created in this Exim Agreement in all of the
Collateral (with the exception of both Exim Eligible Foreign Accounts and
Eligible Export-Related Inventory but only to the extent any Advances are
actually made by the Bank to the Borrower based upon such Exim Eligible Foreign
Accounts and Eligible Export-Related Inventory), is subject to and subordinate
to the security interest granted to the Bank in the Domestic Agreement and the
Permitted Liens (as defined in the Domestic Agreement or the Borrower Agreement)
with respect to the Collateral.

4.2 Delivery of Additional Documentation Required. Borrower shall from
---------------------------------------------
time to time execute and deliver to Bank, at the request of Bank, all financing
statements and other documents that Bank may reasonably request, in form
satisfactory to Bank, to perfect and continue perfected Bank's security
interests in the Collateral and in order to fully consummate all of the
transactions contemplated under the Exim Loan Documents.

4.3 Power of Attorney. Effective only upon the occurrence and during the
----------------
continuance of an Event of Default Borrower hereby irrevocably appoints Bank
(and any of Bank's designated officers or employees) as Borrower's true and
lawful attorney, with power to: (a) send requests for verification of Accounts;
(b) endorse Borrower's name on any checks or other forms of payment or security
that may come into Bank's possession; (c) sign the name of Borrower on any of
the documents described in Section 4.2 (regardless of whether an Event of
Default has occurred); (d) sign Borrower's name on any invoice or bill of lading
relating to any Account, drafts against account debtors, schedules and
assignments of Accounts, verifications of Accounts, and notices to account
debtors; (e) make, settle, and adjust all claims under and decisions with
respect to Borrower's policies of insurance; and (f) settle and adjust disputes
and claims respecting the accounts directly with account debtors, for amounts
and upon terms which Bank determines to be reasonable. The appointment of Bank
as Borrower's attorney-in-fact, and each of Bank's rights and powers, being
coupled with an interest, is irrevocable until all of the Obligations have been
fully repaid and Bank's obligation to provide Advances hereunder is terminated.

4.4 Right to Inspect. Each of Bank and Exim Bank (through any of their
----------------
respective officers, employees, or agents) shall have the right, upon reasonable
prior notice, from time to time during Borrower's usual business hours, without
causing any disruptions of Borrower's operations (prior to an Event of Default)
to inspect Borrower's Books, facilities and activities, and to check, test, and
appraise the Collateral in order to verify Borrower's financial condition or the
amount, condition of, or any other matter relating to, the Collateral. Bank
shall conduct annual accounts receivable audits, the results of which audits
shall be satisfactory to Bank. Borrower will cause its officers and employees to
give their full cooperation and assistance in connection therewith.

5. REPRESENTATIONS AND WARRANTIES
------------------------------

Borrower represents, warrants and covenants as follows:

5.1 Domestic Loan Documents. The representations and warranties contained
-----------------------
in the Domestic Loan Documents, which are incorporated by reference into this
Exim Agreement, are true and correct as of the date hereof, except as set
forth on Exhibit D attached hereto.
---------

-7-


6. AFFIRMATIVE COVENANTS
---------------------

Borrower covenants and agrees that, until payment in full of the
Obligations, each Borrower shall do all of the following:

6.1 Domestic Loan Documents. Borrower shall comply in all respects with
-----------------------
the terms and provisions of the Domestic Loan Documents, which terms and
provisions are incorporated into this Exim Agreement and which shall include,
without limitation, compliance with the financial reporting requirements and the
financial covenants set forth in Article 6 of the Domestic Agreement. Ln
addition, the Borrower shall deliver to the Bank within twenty (20) days of the
end of each month (i) a Borrowing Base Certificate, (ii) a schedule of Inventory
for the preceding month, and (ii) an aged listing of accounts receivable, which
shall include all Accounts whether domestic or foreign.

6.2 Terms of Sale. Borrower shall cause all sales of products upon which
-------------
Advances are based to be on open account to creditworthy buyers that have been
preapproved in writing by Bank and Exim Bank.

6.3 Borrower Agreement. Borrower shall comply with all of the terms of
------------------
the Borrower Agreement, including without limitation, the delivery of any and
all notices required pursuant to Sections 2.11 and/or 2.18 of the Borrower
Agreement. In the event of any conflict or inconsistency between any provision
contained in the Borrower Agreement with any provision contained in this Exim
Agreement, the more strict provision with respect to the Borrower, as determined
by the Bank shall control.

6.4 Notice in Event of Filing of Action for Debtor's Relief. Borrower
-------------------------------------------------------
shall notify Bank in writing within five (5) days of the occurrence of any of
the following: (1) Borrower begins or consents in any manner to any proceeding
or arrangement for its liquidation in whole or in part or to any other
proceeding or arrangement whereby any of its assets are subject generally to the
payment of its liabilities or whereby any receiver, trustee, liquidator or the
like is appointed for it or any substantial part of its assets (including
without limitation the filing by Borrower of a petition for appointment as
debtor-in-possession under Title 11 of the U.S. Code); (2) Borrower fails to
obtain the dismissal or stay on appeal within thirty (30) calendar days of the
commencement of any proceeding arrangement referred to in (1) above; (3)
Borrower begins any other procedure for the relief of financially distressed or
insolvent debtors, or such procedure has been commenced against it, whether
voluntarily or involuntarily, and such procedure has not been effectively
terminated, dismissed or stayed within thirty (30) calendar days after the
commencement thereof, or (4) Borrower begins any procedure for its dissolution,
or a procedure therefor has been commenced against it.

6.5 Payment in Dollars. Borrower shall require payment in United States
------------------
Dollars for the products, unless the Exim Bank otherwise agrees in writing
hereafter.

6.6 Inventory Audits. Bank shall have the right to conduct audits of the
----------------
Borrower's Inventory at Borrower's expense.

6.7 Audits. Bank shall have the right from time to time hereafter to
------
audit Borrower's Accounts at Borrower's expense, provided that such audits will
be conducted no more often than every six (6) months unless an Event of Default
has occurred and is continuing.

6.8 Further Assurances. At any time and from time to time Borrower shall
------------------
(i) execute and deliver such further instruments, (ii) take such further action
as may reasonably be requested by Bank, and (iii) deliver such additional
information, reports, contracts, invoices and other data concerning the
Collateral as may reasonably be requested by Bank, all of the foregoing in
furtherance of the purposes of this Exim Agreement.

7. NEGATIVE COVENANTS
------------------

Borrower covenants and agrees that, so long as any Advance hereunder shall
be available and until payment in full of the outstanding Obligations or for so
long as Bank may have any commitment to make any Advances, Borrower will not do
any of the following:

-8-


7.1 Domestic Loan Documents. Violate or otherwise fail to comply with any
-----------------------
provisions of the Domestic Loan Documents, which provisions are incorporated
into this Exim Agreement.

7.2 Loans to Shareholders or Affiliates. Without Exim Bank's prior
-----------------------------------
written consent, make any loans to any shareholder or entity affiliated with
Borrower. As used in this Section 7.2, the term "loan" does not include salary,
reasonable rent paid to an affiliated entity owned by the shareholders, or to
other expenses incurred in the ordinary course of Borrower's business.

7.3 Borrower Agreement. Violate or otherwise fail to comply with any
------------------
provision of the Borrower Agreement, including without limitation the negative
covenants set forth in Section 2.15.

7.4 Exim Guarantee. Take any action, or permit any action to be taken,
--------------
that causes or, with the passage of time, could reasonably be expected to cause,
the Exim Guarantee to cease to be in full force and effect.

8. EVENTS OF DEFAULT
-----------------

Any one or more of the following events shall constitute an Event of
Default by Borrower under this Exim Agreement:

8.1 Payment Default. If Borrower fails to pay, when due, any of the
---------------
Obligations.

8.2 Covenant Default; Cross Default. If Borrower fails or neglects to
-------------------------------
perform, keep, or observe any material term, provision, condition, covenant, or
agreement contained in this Exim Agreement, in any of the Domestic Loan
Documents, the Borrower Agreement, or the Exim Loan Documents, or an Event of
Default occurs under any of the Domestic Loan Documents or the Borrower
Agreement and as to any default under such other term, provision, condition,
covenant or agreement that can be cured, has failed to cure such default within
twenty (20) days after the occurrence thereof; provided, however, that if the
default cannot by its nature be cured within the twenty (20) day period or
cannot after diligent attempts by Borrower be cured within such twenty (20) day
period, and such default is likely to be cured within a reasonable time, then
Borrower shall have an additional reasonable period (which shall not in any case
exceed thirty (30) days) to attempt to cure such default, and within such
reasonable time period the failure to have cured such default shall not be
deemed an Event of Default (provided that no Advances will be required to be
made during such cure period); or

8.3 Exim Guarantee. If the Exim Guarantee ceases for any reason to be in
--------------
full force and effect, or if the Exim Bank declares the Exim Guarantee void or
revokes or purports to revoke any obligations under the Exim Guarantee.

9. BANK'S RIGHTS AND REMEDIES
--------------------------

9.1 Rights and Remedies. Upon the occurrence and during the continuance of
-------------------
an Event of Default, Bank may, at its election, without notice of its election
and without demand, do any one or more of the following, in accordance with
applicable law, all of which are authorized by the Borrower:

(a) Declare all Obligations, whether evidenced by this Exim
Agreement, the Domestic Loan Documents, or by any of the other Exim
Loan Documents, or otherwise, immediately due and payable (provided that
upon the occurrence of an Event of Default described in Section 8.5 of the
Domestic Agreement, all Obligations shall become immediately due and
payable without any action by Bank);

(b) Cease advancing money or extending credit to or for the benefit
of Borrower under this Exim Agreement or under any other agreement between
Borrower and Bank;

(c) Settle or adjust disputes and claims directly with account
debtors for amounts, upon terms and in whatever order that Bank reasonably
considers advisable;

(d) Notify customers of Borrower or other third parties to pay
amounts owing to Borrower directly to the Bank;

-9-


(e) Without notice to or demand upon Borrower, make such payments and
do such acts as Bank considers necessary or reasonable to protect its
security interest in the Collateral. Borrower agrees to assemble the
Collateral if Bank so requires, and to make the Collateral available to
Bank as Bank may designate. Borrower authorizes Bank to enter the premises
where the Collateral is located, to take and maintain possession of the
Collateral, or any part of it, and to pay, purchase, contest, or compromise
any encumbrance, charge, or lien which in Bank's determination appears to
be prior or superior to its security interest and to pay all expenses
incurred in connection therewith. With respect to any of Borrower's
premises, Borrower hereby grants Bank a license to enter such premises and
to occupy the same, without charge, in order to exercise any of Bank's
rights or remedies provided herein, at law, in equity, or otherwise;

(f) With notice to the Borrower, set off and apply to the Obligations
any and all (i) balances and deposits of Borrower held by Bank, or (ii)
indebtedness at any time owing to or for the credit or the account of
Borrower held by Bank;

(g) Ship, reclaim, recover, store, finish, maintain, repair, prepare
for sale, advertise for sale, and sell (in the manner provided far herein)
the Collateral. Bank is hereby granted a non-exclusive, royalty-free
license or other right, solely pursuant to the provisions of this Section
9.1, to use, without charge, Borrower's labels, patents, copyrights, mask
works, rights of use of any name, trade secrets, trade names, trademarks,
service marks, and advertising matter, or any property of a similar nature,
as it pertains to the Collateral, in completing production of, advertising
for sale, and selling any Collateral and, to the extent required for Bank's
exercise of its rights under this Section 9.1, Borrower's rights under all
licenses and all franchise agreements shall inure to Bank's benefit;

(h) Sell the Collateral in a commercially reasonable manner at either
a public or private sale, or both, by way of one or more contracts or
transactions, for cash or on terms, in such manner and at such places
(including Borrower's premises) as Bank determines is commercially
reasonable, and apply the proceeds thereof to the Obligations in whatever
manner or order it deems appropriate; and

(i) Bank may credit bid and purchase at any public sale, or at any
private sale permitted by law.

Any deficiency that exists after disposition of the Collateral as provided
above will be paid immediately by Borrower.

9.2 Exim Direction. Upon the occurrence of an Event of Default, Exim Bank
--------------
shall have a right to: (i) direct Bank to exercise the remedies specified in
Section 9.1 and (ii) request that Bank accelerate the maturity of any other
loans to Borrower as to which Bank has a right to accelerate.

9.3 Exim Notification. Bank shall have the right to immediately notify
-----------------
Exim Bank in writing if it has knowledge of the occurrence of any of the
following events: (1) any failure to pay any amount due under this Exim
Agreement or the Note; (2) the Borrowing Base is less than the sum of
outstanding Advances hereunder; (3) any failure to pay when due any amount
payable to Bank by the Borrower under any loan(s) extended by Bank to Borrower;
(4) the filing of an action for debtor's relief by, against, or on behalf of
Borrower; or (5) any threatened or pending material litigation against Borrower,
or any material dispute involving Borrower.

In the event that it sends such a notification to Exim Bank, Bank shall
have the right to thereafter send Exim Bank a written report on the status of
the events covered by said notification on each Business Day which occurs every
thirty (30) calendar days after the date of said notification, until such time
as Bank files a claim with Exim Bank or said default or other events have been
cured. Bank shall not have any obligation to make any Advances following said
notification to Exim Bank, unless Exim Bank gives its written approval thereto.
If directed to do so by Exim Bank, Bank shall have a right promptly to exercise
any rights it may have against borrower to demand the immediate repayment of all
amounts outstanding under the Exim Loan Documents.

-10-


9.4 Remedies Cumulative. Bank's rights and remedies under this Exim
-------------------
Agreement, the Exim Loan Documents, the Domestic Loan Documents and all other
agreements shall be cumulative. Bank shall have all other rights and remedies
not inconsistent herewith as provided under the Code, by law, or in equity. No
exercise by Bank of one right or remedy shall be deemed an election, and no
waiver by Bank of any Event of Default on Borrower's part shall be deemed a
continuing waiver. No delay by Bank shall constitute a waiver, election, or
acquiescence by it. No waiver by Bank shall be effective unless made in a
written document signed on behalf of Bank and then shall be effective only in
the specific instance and for the specific purpose for which it was given.

9.5 Power of Attorney. Effective only upon the occurrence and during the
-----------------
continuance of an Event of Default, Borrower hereby irrevocably appoints Bank
(and any of Bank's designated officers, or employees) as Borrower's true and
lawful attorney to: (a) send requests for verification of Accounts or notify
account debtors of Bank's security interest in the Accounts; (b) endorse
Borrower's name on any checks or other forms of payment or security that may
come into Bank's possession; (c) sign Borrower's name on any invoice or bill of
lading relating to any Account, drafts against account debtors, schedules and
assignments of Accounts, verifications of Accounts, and notices to account
debtors; (d) make, settle, and adjust all claims under and decisions with
respect to Borrower's policies of insurance; and (e) settle and adjust disputes
and claims respecting the accounts directly with account debtors, for amounts
and upon terms which Bank determines to be reasonable; and (f) to file, in its
sole discretion, one or more financing or continuation statements and amendments
thereto, relative to any of the Collateral without the signature of Borrower
where permitted by law provided Bank may exercise such power of attorney to sign
the name of Borrower on any of the documents described in Section 4.2 regardless
of whether an Event of Default has occurred. The appointment of Bank as
Borrower's attorney in fact, and each and every one of Bank's rights and powers,
being coupled with an interest, is irrevocable until all of the Obligations have
been fully repaid and performed and Bank's obligation to provide advances
hereunder is terminated.

9.6 Accounts Collection. Upon the occurrence and during the continuance of
-------------------
an Event of Default, Bank may notify any Person owing funds to Borrower of
Bank's security interest in such funds and verify the amount of such Account.
Borrower shall collect all amounts owing to Borrower for Bank, receive in trust
all payments as Bank's trustee, and if requested or required by Bank,
immediately deliver such payments to Bank in their original form as received
from the account debtor, with proper endorsements for deposit.

9.7 Bank Expenses. If Borrower fails to pay any amounts or furnish any
-------------
required proof of payment due to third persons or entities, as required under
the terms of this Agreement, then Bank may do any or all of the following: (a)
make payment of the same or any part thereof; (b) set up such reserves under the
Committed Revolving Line as Bank deems necessary to protect Bank from the
exposure created by such failure; or (c) obtain and maintain insurance policies
of the type discussed in Section 6.5 of the Domestic Agreement, and take any
action with respect to such policies as Bank deems prudent. Any amounts so paid
or deposited by Bank shall constitute Bank Expenses, shall be immediately due
and payable and shall bear interest at the then applicable rate hereinabove
provided, and shall be secured by the Collateral. Any payments made by Bank
shall not constitute an agreement by Bank to make similar payments in the future
or a waiver by Bank of any Event of Default under this Agreement.

9.8 Bank's Liability for Collateral. So long as Bank complies with
-------------------------------
reasonable banking practices and applicable law, Bank shall not in any way or
manner be liable or responsible for: (a) the safekeeping of the Collateral; (b)
any loss or damage thereto occurring or arising in any manner or fashion from
any cause: (c) any diminution in the value thereof; or (d) any act or default of
any carrier, warehouseman, bailee, forwarding agency, or other person
whomsoever. All risk of loss, damage or destruction of the Collateral shall be
borne by Borrower.

9.9 Demand: Protest. Borrower waives demand, protest, notice of protest,
---------------
notice of default or dishonor, notice of payment and nonpayment, notice of any
default, nonpayment at maturity, release, compromise, settlement, extension or
renewal of accounts, documents, instruments, chattel paper, and guarantees at
any time held by Bank on which Borrower may in any way be liable.

10. CHOICE OF LAW AND VENUE; JURY TRIAL WAIVER
------------------------------------------

The laws of the Commonwealth of Massachusetts shall apply to this
Agreement. BORROWER ACCEPTS FOR ITSELF AND IN CONNECTION WITH ITS PROPERITIES,
UNCONDITIONALLY, THE NON-EXCLUSIVE JURISDICTION OF ANY STATE OR FEDERAL COURT
OF COMPETENT JURISDICTION IN

-11-


THE COMMONWEALTH OF MASSACHUSETTS IN ANY ACTION, SUIT, OR PROCEEDING OF ANY
KIND, AGAINST IT WHICH ARISES OUT OF OR BY REASON OF THIS AGREEMENT; PROVIDED,
HOWEVER, THAT IF FOR ANY REASON BANK CANNOT AVAIL ITSELF OF THE COURTS OF THE
COMMONWEALTH OF MASSACHUSETTS, BORROWER ACCEPTS JURISDICTION OF THE COURTS AND
VENUE IN SANTA CLARA COUNTY, CALIFORNIA.

BORROWER AND BANK EACH HEREBY WAIVE THEIR RESPECTIVE RIGHTS TO A JURY
TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF ANY OF THE
EXIM LOAN DOCUMENTS OR ANY OF THE TRANSACTIONS CONTEMPLATED THEREIN, INCLUDING
CONTRACT CLAIMS, TORT CLAIMS, BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW OR
STATUTORY CLAIMS. EACH PARTY RECOGNIZES AND AGREES THAT THE FOREGOING WAIVER
CONSTITUTES A MATERIAL INDUCEMENT FOR IT TO ENTER INTO THIS AGREEMENT. EACH
PARTY REPRESENTS AND WARRANTS THAT IT HAS REVIEWED THIS WAIVER WITH ITS LEGAL
COUNSEL AND THAT IT KNOWINGLY AND VOLUNTARILY WAIVES ITS JURY TRIAL RIGHTS
FOLLOWING CONSULTATION WITH LEGAL COUNSEL.

11. WAIVERS: INDEMNIFICATION
------------------------

11.1 Indemnification. Borrower shall defend, indemnify and hold harmless
---------------
Bank and its officers, employees, and agents against: (a) all obligations,
demands, claims, and liabilities claimed or asserted by any other party in
connection with the transactions contemplated by this Exim Agreement, and (b)
all losses or Exim Bank. Expenses in any way suffered, incurred, or paid by Bank
as a result of or in any way arising out of, following, or consequential to
transactions between Bank and Borrower whether under this Exim Agreement, or
otherwise (including without limitation reasonable attorneys fees and expenses),
except for losses caused by Bank's gross negligence or willful misconduct.

12. NOTICES
-------

Unless otherwise provided in this Exim Agreement, all notices or demands by
any party relating to this Exim Agreement at any other agreement entered into in
connection herewith shall be in writing and (except for financial statements and
other informational documents which may be sent by first-class mail, postage
prepaid) shall be personally delivered or sent by a recognized overnight
delivery service, by certified mail, postage prepaid, return receipt requested,
or by telefacsimile to Borrower or to Bank, as the case may be, at the address
set forth in the Domestic Loan Documents. The parties hereto may change the
address at which they are to receive notices hereunder, by notice in writing in
the foregoing manner given to the other.

13. GENERAL PROVISIONS
------------------

13.1 Succesors and Assigns. This Exim Agreement shall bind and inure to the
---------------------
benefit of the respective successors and permitted assigns of each of the
parties; provided, however, that neither this Exim Agreement nor any rights
hereunder may be assigned by Borrower without Bank's prior written consent,
which consent may be granted or withheld in Bank's sole discretion. Bank shall
have the right without the consent of or notice to Borrower to sell, transfer,
negotiate, or grant participations in all or any part of, or any interest in
Bank's obligations, rights and benefits hereuder.

13.2 Time of Essence. Time is of the essence for the performance of all
---------------
obligations set forth in this Exim Agreement.

13.3 Severability of Provisions. Each provision of this Exim Agreement
--------------------------
shall be severable from every other provision of this Exim Agreement for the
purpose of determining the legal enforceability of any specific provision.

13.4 Amendments in Writing. This Exim Agreement cannot be changed or
---------------------
terminated orally. Without the prior written consent of Exim Bank, no material
amendment of or deviation from the terms of this Exim Agreement or the Note
shall be made that would adversely affect the interests of Exim Bank under the
Exim Guarantee, including without limitation the rescheduling of any payment
terms provided for in this Exim

-12-


Agreement. All prior agreements, understandings, representations, warranties,
and negotiations between the parties hereto with respect to the subject matter
of this Exim Agreement, if any, are merged into this Exim Agreement.

13.5 Counterparts. This Exim Agreement may be executed in any number of
------------
counterparts and by different parties on separate counterparts, each of which,
when executed and delivered, shall be deemed to be an original, and all of
which, when taken together, shall constitute but one and the same Exim
Agreement.

13.6 Survival. All covenants, representations and warranties made in this
--------
Exim Agreement shall continue in full force and effect so long as any
Obligations remain outstanding. The obligations of Borrower to indemnify Bank
with respect to the expenses, damages, losses, costs and liabilities described
in Section 11.1 shall survive until all applicable statute of limitations
periods with respect to actions that may be brought against Bank have run.

13.7 Countersignature. This Agreement shall become effective only when it
----------------
shall have been executed by Borrower and Bank (provided, however, in no event
shall this Agreement become effective until signed by an officer of Bank in
California).

13.8 Confidentiality. In handling any confidential information Bank shall
---------------
exercise the same degree of care that it exercises with respect to its own
proprietary information of the same types to maintain the confidentiality of any
non-public information thereby received or received pursuant to this Agreement
except that disclosure of such information may be made (i) to the subsidiaries
or affiliates of Bank in connection with their present or prospective business
relations with Borrower, (ii) to prospective transferees or purchasers of any
interest in the Loans, provided that they have entered into a comparable
confidentiality agreement in favor of Borrower and have delivered a copy to
Borrower, (iii) as required by law, regulations, rule or order, subpoena,
judicial order or similar order, (iv) as may be required in connection with the
examination, audit or similar investigation of Bank, and (v) as Bank may deem
appropriate in connection with the exercise of any remedies hereunder.
Confidential information hereunder shall not include information that either:
(a) is in the public domain or in the knowledge or possession of Bank when
disclosed to Bank, or becomes part of the public domain after disclosure to Bank
through no fault of Bank; or (b) is disclosed to Bank by a third party, provided
Bank does not have actual knowledge that such third party is prohibited from
disclosing such information.

IN WITNESS WHEREOF, the parties hereto have caused this Exim Agreement to
be executed as of the date first above written.

SEACHANGE INTERNATIONAL, INC.


By: /s/ WL Fielder
----------------------------------

Name: WL FIELDER
--------------------------------

Title: VICE PRESIDENT
-------------------------------


SILICON VALLEY BANK, d/b/a
SILICON VALLEY EAST


By:_________________________________

Name:_______________________________

Title:______________________________

-13-


SILICON VALLEY BANK


By:__________________________________________

Name:________________________________________

Title:_______________________________________
(Signed in Santa Clan County, California)

-14-


EXHIBIT A
---------

The Collateral consists of all right, title and interest of Borrower in and
to the following:

All goods, equipment, inventory, contract tights, general intangibles,
accounts, documents, instruments, chattel paper, cash, deposit accounts,
fixtures, letters of credit, investment property, and financial assets, whether
now owned or hereafter acquired, wherever located; and

All Borrower's Books relating to the foregoing and arty and all claims,
rights and interests in any of the above and all substitutions for, additions,
attachments, accessories, accessions and improvements to and replacements,
products, proceeds and insurance proceeds of any or all of the foregoing.

The Collateral does not include:

Any copyright tights, copyright applications, copyright registrations and
like protections in each work of authorship and derivative work, whether
published or unpublished, now owned or later acquired; any patents, trademarks,
service marks and applications therefor, any trade secret rights, including any
rights to unpatented inventions, know-how, operating manuals, license rights and
agreements and confidential information, now owned or hereafter acquired; or any
claims for damages by way of any past, present and future infringement of any of
the foregoing.


EXHIBIT B
---------

Revolving Promissory Note
(Export-Import Line)

$3,000,000.00 _______, 2000

FOR VALUE RECEIVED, the undersigned (the "Borrower"), promises to pay to
the order of Silicon Valley Bank ("Bank"), at such place as the holder hereof
may designate, in lawful money of the United States of America, the aggregate
unpaid principal amount of all advances ("Advances") made by Bank to Borrower,
up to a maximum principal amount of Three Million Dollars ($3,000,000.00), plus
interest on the aggregate unpaid principal amount of such Advances, at the rates
and in accordance with the terms of the Export-Import Bank Loan and Security
Agreement between Borrower and Bank of even date herewith, as amended from time
to time (the "Loan Agreement") on the first calendar day of each month after an
Advance has been made. The entire principal amount and all accrued interest
shall be due and payable on March 31, 2001, or on such earlier date, as provided
for in the Loan Agreement.

Borrower irrevocably waives the right to direct the application of any and
all payments at any time hereafter received by Bank from or on behalf of
Borrower, and Borrower irrevocably agrees that Bank shall have the continuing
exclusive right to apply any and all such payments against the then due and
owing obligations of Borrower as Bank may deem advisable. In the absence of a
specific determination by Bank with respect thereto, all payments shall be
applied in the following order: (a) then due and payable fees and expenses; (b)
then due and payable interest payments and mandatory prepayments; and (c) then
due and payable principal payments and optional prepayments.

Bank is hereby authorized by Borrower to endorse on Bank's books and
records each Advance made by Bank under this Note and the amount of each payment
or prepayment of principal of each such Advance received by Bank; it being
understood, however, that failure to make any such endorsement (or any errors in
notation) shall not affect the obligations of Borrower with respect to Advances
made hereunder, and payments of principal by Borrower shall be credited to
Borrower notwithstanding the failure to make a notation (or any errors in
notation) thereof on such books and records.

Borrower promises to pay Bank all reasonable costs and expenses, including
all reasonable attorneys' fees, incurred in such collection or in any suit or
action to collect this Note or in any appeal thereof, unless a final court of
competent jurisdiction finds that the Bank acted with gross negligence or
willful misconduct. Borrower waives presentment, demand, protest, notice of
protest, notice of dishonor, notice of nonpayment, and any and all other notices
and demands in connection with the delivery, acceptance, performance, default or
enforcement of this Note, as well as any applicable statute of limitations. No
delay by Bank in exercising any power or right hereunder shall operate as a
waiver of any power or tight. Time is of the essence as to all obligations
hereunder.


This Note is issued pursuant to the Loan Agreement, which shall govern the
rights and obligations of Borrower with respect to all obligations hereunder.

The law of the Commonwealth of Massachusetts shall apply to this Agreement.
BORROWER ACCEPTS FOR ITSELF AND IN CONVECTION WITH ITS PROPERTIES,
UNCONDITIONALLY, THE NON-EXCLUSIVE JURISDICTION OF ANY STATE OR FEDERAL COURT OF
COMPETENT JURISDICTION IN THE COMMONWEALTH OF MASSACHUSETTS IN ANY ACTION, SUM
OR PROCEEDING OF ANY KIND, AGAINST IT WHICH ARISES OUT OF OR BY REASON OF THIS
AGREEMENT; PROVIDED, HOWEVER, THAT IF FOR ANY REASON BANK CANNOT AVAIL ITSELF OF
THE COURTS OF THE COMMONWEALTH OF MASSACHUSETTS, BORROWER ACCEPTS JURISDICTION
OF THE COURTS AND VENUE IN SANTA CLARA COUNTY, CALIFORNIA.

BORROWER WAIVES ITS RIGHT TO A BURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION
BASED UPON OR ARISING OUT OF ANY OF THE EXIM LOAN DOCUMENTS OR ANY OF THE
TRANSACTIONS CONTEMPLATED THEREIN, INCLUDING CONTRACT CLAIMS, TORT CLAIMS,
BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW OR STATUTORY CLAIMS. BORROWER
RECOGNIZES AND AGREES THAT THE FOREGOING WAIVER CONSTITUTES A MATERIAL
INDUCEMENT FOR IT TO ENTER INTO THIS AGREEMENT. BORROWER REPRESENTS AND WARRANTS
THAT IT HAS REVIEWED THIS WAIVER WITH ITS LEGAL COUNSEL AND THAT IT KNOWINGLY
AND VOLUNTARILY WAIVES ITS JURY-TRIAL RIGHTS FOLLOWING CONSULTATION WITH LEGAL
COUNSEL.

SEACHANGE INTERNATIONAL, INC.

By:
-----------------------------
Name:
---------------------------
Title:
--------------------------


EXHIBIT C
---------

LOAN PAYMENT/ADVANCE TELEPHONE REQUEST FORM -
DEADLINE FOR SAME DAY PROCESSING IS 3:00 P.M., E.S.T.

TO: CENTRAL CLIENT SERVICE DIVISION DATE:______________
FAX #: (781) 431-0753 TIME:______________


FROM:
------------------------------------------------------------------------
CLIENT NAME (BORROWER)

REQUESTED BY:
----------------------------------------------------------------
AUTHORIZED SIGNERS NAME

AUTHORIZED SIGNATURE:
--------------------------------------------------------
PHONE NUMBER:
----------------------------------------------------------------

FROM ACCOUNT # ______________________ TO ACCOUNT # ___________________

REQUESTED TRANSACTION TYPE REQUEST DOLLAR AMOUNT
-------------------------- ---------------------

PRINCIPAL INCREASE (ADVANCE) $
---------------------------
PRINCIPAL PAYMENT (ONLY) $
---------------------------
INTEREST PAYMENT (ONLY) $
-----------------------
PRINCIPAL AND INTEREST (PAYMENT) $
-----------------------
OTHER INSTRUCTIONS:
-------------------------------------------------------------

--------------------------------------------------------------------------------

All representations and warranties of Borrower stated in the Loan Agreement
are true, correct and complete in all material respects as of the date of the
telephone request for and Advance confirmed by this Borrowing Certificate;
provided, however, that those representations and warranties expressly referring
to another date shall be true, correct and complete in all material respects as
of such date.

--------------------------------------------------------------------------------
BANK USE ONLY:
TELEPHONE REQUEST
-----------------
The following person is authorized to request the loan payment
transfer/loan advance on the advance designated account and is known to me.
_____________________________ __________________________________________
Authorized Requester Phone #

_____________________________ __________________________________________
Received by (Bank) Phone #

__________________________________
Authorized Signature (Bank)

--------------------------------------------------------------------------------


EXHIBIT D
---------

BORROWING BASE CERTIFICATE

COLLATERAL SCHEDULE
(FOREIGN AIR LINE OF CREDIT)

--------------------------------------------------------------------------------

Borrower: Seachange International, Inc. Lender: Silicon Valley Bank
124 Acton Street 3003 Tasman Drive
Maynard MA 01754 Santa Clara, CA 95054

Commitment Amount: $3,000,000.00
--------------------------------------------------------------------------------
FOREIGN ACCOUNTS RECEIVABLE FROM EXPORT ACTIVITIES

1. Accounts Receivable Book Value as of _____________ $__________
2. Additions (please explain on reverse) $__________
3. TOTAL FOREIGN ACCOUNTS RECEIVABLE $__________

ACCOUNTS RECEIVABLE DEDUCTIONS

4. Term in excess of 120 days $__________
5. Amounts over 60 days from due date of invoice $__________
6. Balance of 25% over 120 day accounts $__________
7. Excess 25% Concentration $__________
8. Accounts not payable in the U.S. $__________
9. Governmental and Military Accounts $__________
10. Contra Accounts $__________
11. Promotion, Demo or Consignment Accounts $__________
12. Intercompany/Employee and Affiliate Accounts $__________
13. Accounts in the form of L/Cs, if subject items have
not yet been shipped by Borrower $__________
14. Accounts, if any, arising from Inventory not
originally located in and shipped from the US. $__________
15. Accounts arising from the sale of defense articles
or items $__________
16. Accounts of buyers located in or form countries in
which shipment is prohibited or no coverage available $__________
17. Amounts due and collectable outside U.S. $__________
18. Other exclusions under Borrower Agreement or otherwise $__________
19. TOTAL ACCOUNTS RECEIVABLE DEDUCTIONS $__________
20. Eligible Accounts (No. 3 - No. 19) $__________
21. Loan Value of Accounts (90%-Advance) $__________
INVENTORY
22. Eligible Export-Related Inventory Value as of _______ $__________
23. LOAN VALUE OF INVENTORY (50% of #22) $__________
BALANCES
24. Maximum Loan Amount $3,000,000.00
25. Total Available (2t plus lesser of (i) $750,000.00
or (ii) #23) $__________
26. Present balance owing on Line of Credit $__________
27. Outstanding under Sublimits $__________
28. RESERVE POSITION (No. 25 - (No. 26 + No. 27)) $__________


The undersigned represents and warrants that the foregoing is true,
complete and correct, and that the information reflected in this Collateral
Schedule complies with the representations and warranties set forth is the
Borrower Agreement, executed by Borrower and acknowledged by Lender, and the
Export-Import Bank Loan and Security Agreement, executed by Borrower and
acknowledged by Leader dated _______________, 2000, as may be amended from time
to time, as if all representations and warranties were made as of the date
hereof and that Borrower is, and shall remain, in full compliance with its
agreements, covenants, and obligations under such agreement. Such
representations and warranties include, without limitation, the following:
Borrower is using disbursements only for the purpose of enabling Borrower to
finance the cost of manufacturing, producing, purchasing or selling items
intended for export. Borrower is not using disbursements foe the purpose of (a)
servicing any of Borrower's unrelated pre-existing or future indebtedness; (b)
acquiring fixed assets or capital goods for the use of Borrower's business; (c)
acquiring, equipping, equipping or renting commercial spaces outside the United
States; (d) supporting research and development; (c) paying salaries of non-U.S.
citizens or non-U.S. permanent residents who are located in the offices of the
United States; or (f) serving as a retainage or warranty bond. Additionally,
disbursements are not being used to finance the manufacture, purchase or sale of
say of the following: (a) items to be sold to a buyer located in a country in
which the Export Import Bank of the United States is legally prohibited from
doing business; (b) that part of the cost of the items which is not U.S. Content
unless such part is not greater than fifty percent (50%) of the cost of the
items and is incorporated into the items in the United States; (c) defense
articles or defense services or items directly or indirectly destined for use by
military organizations designed primarily far military use (regardless of the
nature or actual use of the items); or (d) any items to be used is the
construction, alteration, operation or maintenance of nuclear power, enrichment,
reprocessing, research of heavy water production facilities.

Sincerely,

SEACHANGE INTERNATIONAL, INC.



By:
---------------------------------

Name:
-------------------------------
Chief Financial Officer

Date:
-------------------------------


------------------------------

BANK USE ONLY
Received
By: ___________________
Date: __________________
Verified
By: ___________________

------------------------------